subject: What Can You Learn From Shoemoney That Other Internet Marketing Gurus Wont Tell You [print this page] Shoemoney at http://www.shoemoney.com is a blog created by Jeremy Schoemaker, and he has emerged from the shadows as one of todays hottest Internet marketing gurus. There are a lot of things that you can learn from Mr. Shoemoney that you wont learn from other SEO experts such as those cited below:
PPC Arbitrage If youve always heard e-commerce professionals talking about PPC arbitrage but you have no idea what its about then its time to learn about PPC arbitrage from Shoemoney. Although many people think that PPC arbitrage is an SEO black technique, its actually more of a technique in the grayish area of search engine optimization. More will be talked about that later on. But going back to the topic, if you start reading the posts in Shoemoneys website, youll learn how to earn $1,000 a day yes, you read it right from PPC arbitrage.
Unlike other professionals, Shoemoney is not selfish with the gains. PPC arbitrage, by the way, is a technique wherein an inflow of pay per click traffic is purchased and then sold for a higher rate.
The Three Phases of Internet Marketing According to Shoemoney, there are three types of Internet marketing: black, white, and of course gray. Although Shoemoney is fairly liberal when it comes to his readers choice of whether or not to use Black Hat techniques for their businesses, hes also quite honest in saying that he earns little profit from these strategies. He admits to dabbling with them in the past but only just to know how they work.
As for the Internet marketing strategies that are white and pure as driven snow, its all well and good if you can build your business from purely legitimate SEO techniques, but that rarely happens, even for a man like Shoemoney.
As such, he advises people not to hesitate about using techniques that fall on the borderline between black and white Internet marketing plays such as PPC arbitrage just as long as they satisfy two primary conditions: firstly, your gray matter strategy must not hurt anyone and especially not your company; and secondly, your gray matter strategy must have the potential to make a lot of people pay attention to your business.
Give and Take In the world of Internet marketing, Shoemoney reminds his readers that the best way to do business is by giving and taking. Theres always something in exchange and there are no exceptions. You can only expect another website to give you something you need if you have something to offer to him in return. Thats the way life works in e-commerce, and if youre not used to it, then you better start getting used to it right away.
Rules Are Made to Be Broken Why do companies design rules? Yes, of course, some of it are designed to protect the rights of customers, but they are more often created to protect the rights of the company itself. Now, its improbable that your business will not be engaging any form of transaction with Internet giants like Bill Gates Microsoft, search engine giant Google or the ubiquitous Yahoo. When you register an account with these companies, you might find their rules troublesome but theres a brighter side in this: if you think hard enough, these rules can actually be used against them and made into a means of giving your business a greater profit margin. If you dont believe it, you can always ask Shoemoney for proof and hes sure to come up with a lot of them very easily.
Always Know the Opportunity Cost The cost or monetary equivalent of taking up one opportunity over another still applies to Internet-based businesses like yours. Thus, take the times to figure out the opportunity cost of each alternative you have.
Shoemoney is the type of expert that you will either absolutely love or hate. But any publicity, as they say, is good and judging on the amount of love and hate mail that Shoemoney is receiving, Jeremy Schoemaker is probably here to stay. If you wish to learn more from this widely-talked about professional, consider joining any of the Elite Retreats that he is occasionally hosting together with other SEO experts. Seats are limited and highly prized so be sure to reserve for your spot immediately!
