subject: Gather Ye Rosebuds: Five Internet Marketing Conferences You Can't Miss [print this page] Internet marketing is revolutionizing the World Wide Web and turning it into a marketplace. Through the use of keywords in website content, strategically-located advertisements, and cash incentives, Internet marketing is allowing businesses to widen their reach, and ordinary citizens to earn money using only their writing abilities and specific know-how.
As a result, Internet marketing conferences have to be organized to keep the web community updated on how search engines operate, and how the market is responding to the revolution. Internet marketing conferences are a valuable means to not only gain popularity in the online community, but to learn how you can optimize your site and make it search engine-friendly.
There are many Internet marketing conferences that you can join, whether you are a business owner, web developer, or content provider. There are, however, five major conferences that must not miss this year, and in the years ahead.
Search Engine Strategies, more popularly known as SES, is a series of annual global conferences and expositions that are held in several key countries. SES educates its participants on search engine advertising, which consists primarily of optimizing web sites to meet the requirements of search engines, as well as advocating best practices in Internet marketing. SES participants are treated to presentations by search engine optimization experts and representatives of major search engines.
SES works its conferences out to cater to varying levels of search engine advertising, from beginning participants to advanced writers. Participants usually consist of search engine marketing experts, professionals from the search engine industry, and website owners and developers. Online, SES has its own blog and newsletter, as well as forums for participants to continue sharing ideas and keep in touch with each other.
SES is widely publicized wherever it is held. Subjects covered during the conference include tutorials on how leading search engines list web sites, and how listings differ for those who submit their site for free, and those who pay for their sites to be posted. SES also discusses how sites can be optimized to generate traffic, how companies can calculate their return on investment (ROI) for Internet marketing, and what the World Wide Web will be like in the next few years.
The SES Expo Hall also features Internet Search industry representatives, along with representatives from related businesses. The placement of these professionals allows participants to interact with them directly, thus fuelling the growth of online businesses.
PubConferences, or PubCon, is one of the oldest Internet marketing conferences, and traces its roots back to the 1980's. Although not as heavily publicized as SES, PubCon is nonetheless an important event. Three days of sessions characterize a typical PubCon, where meals are sponsored by the major search engines, and are used as venues by which search engine industry representatives speak to participants. PubCon is frequently held in Las Vegas, Nevada, USA, where conference halls find themselves spilling over with participants.
The Internet Marketing Conference, or IMC, is reputedly the longest running conference series that caters to the Internet marketing community. IMC caters to most of the world's major corporations, including Microsoft, Reuters, IBM, Google, Yahoo, and the New York Times. Since the turn of the century, IMC has catered to thousands of Internet marketing enthusiasts, and has grown with the field.
While most other conferences focus on optimizing sites to fit search engine requirements, IMC is more deeply involved in producing unique content. In recent conferences, IMC has stressed the growth and importance of the mobile phone market, and surfing the World Wide Web through portable handheld devices. IMC is also interested on the world beyond Web 2.0: today's Internet is highly personalized, and very much focused on communication. This shrinking world and widening Internet marketplace bodes for an interesting future, and IMC is finding ways to create unique content based on this phenomenon.
Shoemoney's Internet marketing conference is a historical marketing series that focuses on the business of Internet marketing. The conference is organized by the ShoeMoney Media Group, which, in turn, was founded by Jeremy Schoemaker, a self-taught programmer who survived the Dot Com crash. The conference series, like its founder, operates on a philosophy and business model that seeks to embrace novel trends and search for opportunities to utilize them; focus on company assets and knowledge; and recognize that small changes, whether in product or marketing, can equal big revenue.
Although relatively minor, the HSMAI Travel Internet Marketing Strategy conference is important for those interested in developing marketing strategies for the hospitality and travel industry online. The travel and hospitality industry has undergone one of the most dramatic revolutions along with booming Internet business, as the World Wide Web has changed the ways that booking and reservations are made.
The conference is concerned with how Web 2.0 has given people more control over what they want to read and see on the Internet, and how such technology has also made people resistant to hardcore marketing and advertising schemes. The HSMAI conference thus seeks to help the travel and hospitality industry increase its market reach by effective Internet marketing that attracts rather than repels prospective customers.
Whether you are a search engine industry representative, web developer, or business owner, Internet marketing conferences can help you learn more and grow with the times. The World Wide Web is expanding, the world is getting smaller and your business can be bigger and better.
