subject: Dont Make These Common Advertising Mistakes [print this page] Advertising mistakes can result in losing your sales. Advertising should take enough research and input from individuals who are experienced in the industry.
Therefore if you want to do advertising on your own, as most small businesses do, you want to research first carefully so that you will know what you should be doing and what you must not do.
Here are common advertising mistakes that you must avoid:
1.Not associating your business message to the needs of your visitors. Look at your website; is it up-to-date? Does it have still the same information you had months ago? Remember, when visitors visit your website they are looking for fresh articles, e-books courses, and other information products that can solve their problems.
If they visited your site for instance two weeks ago and they visit it again and find the same information, they may not bother to go back to your site for another 2 weeks or even never again.
2. Copying the advertising ideas of your competition. Businesses While this may be, for a very short time effective, this results rapidly decline when more competitors do copy or imitate the very same idea.
Instead of imitating the ideas of your competitors, just get some inspiration or design plan from it, then improve that idea. Make something much better, something that is tailored more personally to your target audiences needs.
For instance, give your audience a good reason to purchase from you rather than buying from your competitor. You can include unique bonuses that you only can supply or you can provide personal attention that your competitions are either not able to or not willing to provide.
3.Not able to follow up regularly. Regardless of what you amount of advertising you do,if you do not follow your sales, ezine sign ups, correspondence, etc., your promotion will be ineffective.
If you devote enough time for following up the individuals that you need to build or develop a relationship with, then more visitors will be converted into clients.
4.Never knowing if the advertising is really working or not. You must track your advertising results so that you can adjust the advertising efforts if it is not working in order to make it more productive.
You can educate your customer as well as build yourself as a professional or expert all together. Ask your customers to make a call, email or stop by your shop to get a free catalog.
The response that you will get will then provide you with an estimation on how many individuals did ask for your catalogue then how many were converted into customers.
5. Not being able to stay unique. Some businesses make the mistake of not remaining with the plan that made them boom. Rather than changing your niche which has made you successful, just improve on it, add some adjustments, but do stay unique.
For instance, when you are selling facial care products for a long time and in fact is successful, you can cater to the customers added needs by adding facial care products for teens, instead of changing your facial care line into a hair care line.
6. Forgetting the people who in the first place got you up there. Some businesses are too busy spend time attempt to attract or draw new clients, that they fail to remember their loyal clients who patronized them which lead to their success.
Try to look over your customer records and look at those you have not heard from for a long while and call them then discover what and how they are doing.
Are they, for any reason unhappy? Is your competition offering them better product or service? If you maintain contact, your customers will feel that they are important to you therefore they know that you will only provide them with the best products.
7.Self-focused advertising. Often, what happens is that advertisers tend to promote facts regarding themselves as well as features of their products.
Do take note that consumers are more interested in products that can solve their problems, so they are not interested in the facts, but they are interested more on the benefits that your products can give.
8.Stop-go advertising. A lot of businesses decrease their advertising as soon as they see numerous sales going. Then, when their sales decline, they again, increase the advertising.
This pattern creates a cycle of repeated high sales, low sale, high sales, low sales, thus preventing a business from steadily growing.
Remember that you have to create and adhere to an advertising plan that is regularly scheduled irrespective of your businesses sales volume, because continuous advertising will result in steady growth as well as decreases time spent on creating and planning advertisements.
Remember, when done the right way, advertising virtually works and when done the wrong way, sure to fail. So do advertising the right way, specially the first time.
