subject: How Britain Shops: Footwear 2010-aarkstore Enterprise Market Research [print this page] How Britain Shops: Footwear 2010 How Britain Shops: Footwear 2010
Table of Contents :
Overview 1
Introduction 1
Summary 1
Executive Summary 2
Key findings 2
Retailer highlights 3
Sector Summary 20
Share of shoppers 20
Penetration of footwear shoppers 25
Retailer usage 27
Conversion rates 33
Shopping around 36
Loyalty 39
Drivers of loyalty/disloyalty 43
ASDA 51
Asda's conversion rates need to be improved 51
Visitors 52
Main users 54
Conversion rates 56
Loyalty 58
Competitors 62
BRANTANO 64
Brantano has stabilised at a low level 64
Visitors 65
Main users 67
Conversion rates 69
Loyalty 71
Competitors 75
Clarks 77
Clarks is the market leader, but has been largely static 77
Visitors 78
Main users 80
Conversion rates 82
Loyalty 84
Competitors 88
JD Sports 90
Trainer performance puts JD in fourth place 90
Visitors 91
Main users 93
Conversion rates 95
Loyalty 97
Competitors 101
JJB Sports 103
JJB's decline continues unabated 103
Visitors 104
Main users 106
Conversion rates 108
Loyalty 110
Competitors 114
Marks & Spencer 116
Retailer showing some signs of improvement 116
Visitors 117
Main users 119
Conversion rates 121
Loyalty 123
Competitors 127
New Look 129
New Look is a rising star, but Primark is a threat 129
Visitors 130
Main users 132
Conversion rates 134
Loyalty 136
Competitors 140
Next 142
Next has the most loyal shopper base in the market 142
Visitors 143
Main users 145
Conversion rates 147
Loyalty 149
Competitors 153
Primark 155
The value retailer is becoming a major footwear player 155
Visitors 157
Main users 159
Conversion rates 161
Loyalty 163
Competitors 167
Shoe Zone 169
The recession has helped this budget player gain ground 169
Visitors 170
Main users 172
Conversion rates 174
Loyalty 176
Competitors 180
Sports Direct 182
Sports Direct has overtaken rival JJB Sports in terms of main users share 182
Visitors 183
Main users 185
Conversion rates 187
Loyalty 189
Competitors 193
TK Maxx 195
The recession may be denting TK Maxx's advance 195
Visitors 196
Main users 198
Conversion rates 200
Loyalty 202
Competitors 206
Methodology 208
Basic methodology 208
The selection of parliamentary constituencies 209
The selection of enumeration districts 210
The selection of respondents 210
Post survey weighting 211
TABLE OF FIGURES
Figure 1: Footwear share of shopper, 200610 20
Figure 2: Profile of footwear shoppers (%), by gender, 200610 22
Figure 3: Profile of footwear shoppers (%), by age bracket, 200610 23
Figure 4: Profile of footwear shoppers (%), by socioeconomic class, 200610 24
Figure 5: Percentage of consumers that shop for footwear, by demographics, 2010 25
Figure 6: Percentage of consumers that shop for footwear, by TV region, 2010 26
Figure 7: Concentration of main user share of top five retailers in 2008 29
Figure 8: Concentration of main user share of top five retailers in 2009 29
Figure 9: Concentration of main user share of top five retailers in 2010 30
Figure 10: Average rate of conversion from visitor to main user (%), 200610 33
Figure 11: Rate of conversion from visitors to main users (%), by retailer, 2010 35
Figure 12: Average number of other stores visited in addition to main retailer, 2010 36
Figure 13: Average number of other stores used, 200610. 38
Figure 14: Percentage of footwear shoppers that are loyal to their main store, 200610 39
Figure 15: Percentage of footwear shoppers that are loyal to their main store, by demographic group, 2010 39
Figure 16: Percentage of footwear shoppers that are loyal to their main store, by retailer, 2010 41
Figure 17: Percentage point change in loyalty rates over previous year, by retailer, 2010 42
Figure 18: Percentage of loyal main users identifying drivers of loyalty, 200610 43
Figure 19: Visitor share, 200610 52
Figure 20: Visitor share, by demographic group, 2010 52
Figure 21: Main user share, 200610 54
Figure 22: Main user share, by demographic group, 2010 54
Figure 23: Conversion rates, 200610 56
Figure 24: Conversion rates, by demographic group, 2010 57
Figure 25: Loyalty, 200610 58
Figure 26: Loyalty, by demographics, 2010 59
Figure 27: Preference stores, 2010 61
Figure 28: Shopping around, 2010 62
Figure 29: Visitor share, 200610 65
Figure 30: Visitor share, by demographic group, 2010 66
Figure 31: Main user share, 200610 67
Figure 32: Main user share, by demographic group, 2010 68
Figure 33: Conversion rates, 200610 69
Figure 34: Conversion rates, by demographic group, 2010 70
Figure 35: Loyalty, 200610 71
Figure 36: Loyalty, by demographics, 2010 72
Figure 37: Preference stores, 2010 74
Figure 38: Shopping around, 2010 75
Figure 39: Visitor share, 200610 78
Figure 40: Visitor share, by demographic group, 2010 79
Figure 41: Main user share, 200610 80
Figure 42: Main user share, by demographic group, 2010 81
Figure 43: Conversion rates, 200610 82
Figure 44: Conversion rates, by demographic group, 2010 83
Figure 45: Loyalty, 200610 84
Figure 46: Loyalty, by demographics, 2010 85
Figure 47: Preference stores, 2010 87
Figure 48: Shopping around, 2010 88
Figure 49: Visitor share, 200610 91
Figure 50: Visitor share, by demographic group, 2010 92
Figure 51: Main user share, 200610 93
Figure 52: Main user share, by demographic group, 2010 94
Figure 53: Conversion rates, 200610 95
Figure 54: Conversion rates, by demographic group, 2010 96
Figure 55: Loyalty, 200610 97
Figure 56: Loyalty, by demographics, 2010 98
Figure 57: Preference stores, 2010 100
Figure 58: Shopping around, 2010 101
Figure 59: Visitor share, 200610 104
Figure 60: Visitor share, by demographic group, 2010 105
Figure 61: Main user share, 200610 106
Figure 62: Main user share, by demographic group, 2010 107
Figure 63: Conversion rates, 200610 108
Figure 64: Conversion rates, by demographic group, 2010 109
Figure 65: Loyalty, 200610 110
Figure 66: Loyalty, by demographics, 2010 111
Figure 67: Preference stores, 2010 113
Figure 68: Shopping around, 2010 114
Figure 69: Visitor share, 200610 117
Figure 70: Visitor share, by demographic group, 2010 118
Figure 71: Main user share, 200610 119
Figure 72: Main user share, by demographic group, 2010 120
Figure 73: Conversion rates, 200610 121
Figure 74: Conversion rates, by demographic group, 2010 122
Figure 75: Loyalty, 200610 123
Figure 76: Loyalty, by demographics, 2010 124
Figure 77: Preference stores, 2010 126
Figure 78: Shopping around, 2010 127
Figure 79: Visitor share, 200610 130
Figure 80: Visitor share, by demographic group, 2010 131
Figure 81: Main user share, 200610 132
Figure 82: Main user share, by demographic group, 2010 133
Figure 83: Conversion rates, 200610 134
Figure 84: Conversion rates, by demographic group, 2010 135
Figure 85: Loyalty, 200610 136
Figure 86: Loyalty, by demographics, 2010 137
Figure 87: Preference stores, 2010 139
Figure 88: Shopping around, 2010 140
Figure 89: Visitor share, 200610 143
Figure 90: Visitor share, by demographic group, 2010 144
Figure 91: Main user share, 200610 145
Figure 92: Main user share, by demographic group, 2010 146
Figure 93: Conversion rates, 200610 147
Figure 94: Conversion rates, by demographic group, 2010 148
Figure 95: Loyalty, 200610 149
Figure 96: Loyalty, by demographics, 2010 150
Figure 97: Preference stores, 2010 152
Figure 98: Shopping around, 2010 153
Figure 99: Visitor share, 200610 157
Figure 100: Visitor share, by demographic group, 2010 158
Figure 101: Main user share, 200610 159
Figure 102: Main user share, by demographic group, 2010 160
