subject: Benefits Of Pay Per Click Advertising [print this page] Known also as pay-for-performance and paid listings, pay per click advertising or PPC for short is a type of Internet based advertising scheme that uses search engines to locate keywords or key phrases that are strongly related to your website or your companys products or services. Youll then be required to pay every time a user is directed to your site by the PPC ad.
If youre still not sure about whether or not you wish to use PPC advertising for your website, consider the following advantages:
PPC Advertising is for Anyone
Most people tend to shy away from any Internet based advertising campaign theyre not familiar of because of its seeming complexity. Several SEO tactics, for instance, can be quite complicated and indecipherable for website owners who are in no way updated with their Internet knowledge. But tech-challenged individuals need not worry about anything like that when it comes to PPC advertising.
With pay per click advertising, all you have to do is just choose the appropriate keywords and formulate two to three concise but engaging sentences to properly describe your product or service and at the same time encourage viewers to visit your site. And whats more, if you dont think youre up to the task of choosing keywords or writing your own ad, most PPC companies will be able to do that for you as well for a small additional fee.
PPC Advertising is Quick to Set Up
Again, unlike other types of Internet advertising schemes, PPC advertising is very easy to set up and implement on or for your website. As weve mentioned, all you have to do is just choose the appropriate keywords and devise a short but catchy ad. Some companies can in fact be able to create a PPC ad for you in ten minutes!
PPC Advertising Provides Up to Date Results
The way PPC advertising is structured or developed makes it very easy to respond immediately to any changes in the market demand, company details or campaign budgets. Anytime you wish to change anything about PPC advertising, youre sure to obtain a favorable response in a jiffy!
PPC Advertising Provides Measurable Results
The very essence of the World Wide Webs actually makes it easy for any website owner to measure or attach numerical value to the success of any PPC advertising campaign theyve launched. By way of a tracking code, for instance, the website owner will be able to determine just how many people visited their websites through the PPC ads spread all over the Internet. Clickthrough rates and cost per click are just some of the quantifiable methods used to measure the success of your PPC ad.
Most recently, however, website owners have obtained more accurate results from a newer method of measurement: cost per sale or cost per conversion. In this case, a website owner will be able to determine how many PPC-directed-users actually bought something or availed any of their services upon their visit.
PPC Advertising is Cost-Effective
This is a welcomed thing for small and medium sized businesses who find it difficult to compete in the Internet because of its global and borderless structure. PPC advertising gives smaller sized businesses a chance to be of equal footing with the corporate giants of the world as a carefully formulated PPC ad can give you higher search engine rankings than those of bigger sized businesses.
PPC is a Low Risk Investment
You need only pay for what you need by telling your PPC company that youre only willing to pay for any person who clicks your ad and visits your site. PPC ads can also be tailored to your budgetary limits by indicating the maximum number of visits youre interested in having every month.
PPC Advertising is Not Irritating to the Website Owners
Owners of websites who may host your PPC ads would not find your ads irritating or annoying because theyre very space-efficient and the content of your ad is related somehow to the websites content as well.
Website owners tend to dislike banner ads and pop ups very much because they take up too much space and their flashy designs mostly annoy rather than interest people. PPC ads are the exact opposite.
PPC Advertising is Great for Seasonal Businesses
Anytime you wish to launch or terminate your PPC ad, you need only inform your advertising company and thats it. This is a great option to have especially when youre running a business which only needs effective marketing during certain occasions such as Valentines Day or Christmas.
