subject: How To Make Your Blog Standout In Marketing Your Products [print this page] Most businesses nowadays, big or small, are using blogs to market their products because of its cost-effective results. Dont allow your business to lag behind its competitors. Start blogging as soon as you can!
How to Make Your Blog Standout in Marketing Your Products
If its your first time to create a blog, here are several tips to guarantee marketing success with its help.
Tip #1 Choose the right domain name. Blog hosts like Blogger.com allows you to purchase a domain name while using their blogging services. The right choice of domain name can help improve your search engine rankings because ideally speaking, one glance of it is enough for a person to get an idea of what your website is about.
When choosing a domain name, always include the name of your company or if not that then include the main idea of your business. If youre an Internet marketing company, for instance, then you could use a domain name like www.bestinternetmarketing.com
Tip #2 Choose the right title and blog description. When choosing your blogs title and site description, think SEO once more. Search engine spiders are also especially interested in the title and description of your blog because it gives them a better idea on how to categorize and rate your blog. Using the wrong words could put you not only in the wrong list but at the bottom part as well!
Tip #3 Post frequently and regularly. Blogs must be constantly updated so that its continuously attract and generate traffic. For news blogs, they should update at least thrice a day. As for authoritative blogs or those that dispend advice or discuss issues, concerns, and other topic, they should update content at least thrice a week.
Tip #4 If you have a problem generating new content for your blog periodically, consider subscribing to news alerts from different sources and RSS feeds to other blogs and websites. These will update you with the newest and most controversial news which you could then repost in your blog and offer your two cents of wisdom. Of course, make sure you provide proper credits!
Tip #5 Content for your blog must always be related either directly or indirectly to your website. When writing about your products, always focus on the benefits then providing features afterwards.
Other topics in your blog should always have a connection with your product and make it more beneficial, useful, or affordable. If youre selling homemade organic foods, you could write entries concerning health and which emphasize the need for the right diet. Afterwards, you can connect it to your products and encourage readers to live healthily, smartly, and longer with your products.
Tip #6 Search engine optimization should also be important when designing your blog. Firstly, try to use HTML as much as possible while reducing use of images because the latter can take quite some time to load. Color schemes must be visually attractive without making it a hard time for readers to view your blog. Links must be easily located and SEO tags to be used appropriately.
Tip #7 Grammar is incredibly important so always double check your work. Having too much mistakes on grammar and spelling could reduce the confidence your customers have in you.
Tip #8 Always display contact information in your website so that talk to you whenever the need arises.
Tip #9 Use trackback links as often as possible. Search engine spiders like a website more if its not only the home page but other pages of the website that are regularly visited by people. Create more opportunities for using trackbacks by writing a series of posts or interconnected ones.
Tip #10 Provide an RSS field and opt-in mail for your readers so that they may be automatically updated whenever you upload a new post in your website. Keep them posted with what youre writing!
Tip #11 Lastly, market your blog just as how you would market your products. Talk about it in forums, social networking websites, and other blogs. Be a guest writer in other websites just so you can promote your blog. Always include a link to your blog in your signature.
Marketing your blog is not hard, but it does take some time and effort. Be diligent and youre sure to get your rewards soon.
