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subject: Uk Clothing Market 2010: Issues & Opportunities-aarkstore Enterprise Market Research [print this page]

UK Clothing Market 2010: Issues & Opportunities

Table of Contents :

Overview 1

Introduction 1

SUMMARY 1

CLOTHING MARKET SUMMARY 2

KEY FINDINGS 2

CLOTHING MARKET 14

Clothing & footwear market spending trends 14

Spend per head in individual sectors 15

UK clothing shopper profile 16

Clothing market value and spending trends 17

Clothing market value and trends by age group 19

Clothing market shares 22

Clothing visitors 26

Clothing expenditure via channels 29

Online clothing sales and shopper profile 36

Population trends and effect on the clothing market 38

Clothing market issues 40

CLOTHING MARKET OPPORTUNITIES 42

New directions needed for growth 42

WOMENSWEAR SUMMARY 44

Inflationary, demographic and social trends encourage trading up 44

WOMENSWEAR MARKET 46

Spending trends in womenswear 46

Shift in market from high volume to inflation 51

Womenswear spend per head 54

Primark challenges leaders as it grabs market share 55

Market segment analysis 65

Spending trends by age group 67

Online spending trends 73

WOMENSWEAR OPPORTUNITIES 74

Changing lifestyles create new opportunities 74

Service and quality have increasing importance 75

Shift upmarket 77

Opportunities in womenswear summary 78

MENSWEAR SUMMARY 80

Needs strong stimulus to counter population trends 80

MENSWEAR MARKET 82

Growth slows as prices rise and volumes fall 82

Menswear underperforms 85

Consolidation as supermarkets gain ground 89

Segment analysis middle market squeeze 96

Propensity to shop for clothes declines with age 97

Population trends and influence on menswear 98

Price trends different to womenswear, not a loyalty factor for all men 100

Online takes more share in menswear 102

MENSWEAR OPPORTUNITIES 103

Need to stimulate clothes spending 103

particularly among older men 103

15-24 years currently most valuable, but numbers falling and unemployment rising 106

Opportunities in menswear summary 107

CHILDRENSWEAR SUMMARY 109

Opportunity lies in boyswear and non-clothing 109

CHILDRENSWEAR MARKET 111

Childrenswear more resilient than other clothing sectors in recession 111

Childrenswear market value and spending trends by sectors 112

Girlswear reflects womenswear as key driver of sales 114

Population trends favour infantswear 118

Value retailers and grocers move up table for childrenswear share 120

Grocers and clothing specialists gain from Woolworths demise 125

Value retailers grabbing ever larger share of midmarket 126

CHILDRENSWEAR OPPORTUNITIES 128

Boyswear needs to be exploited fully to realise potential 128

Non-clothing should be added to increase basket sizes 129

Target affluent older parents 130

Target local population 132

Target online 133

Opportunities in childrenswear summary 135

ACCESSORIES MARKET 136

Market value and sub categories 2005-2009 136

Year-on-year growth % 2005-2009 136

APPENDIX 137

Clothing market definitions 137

Methodology 138

Further reading 138

Ask the analyst 139

Verdict consulting 139

Disclaimer 139

LIST OF FIGURES

Figure 1: Sector shares of clothing & footwear market 1999 and 2009 15

Figure 2: Spend per head in clothing & footwear sectors 1999 and 2009 16

Figure 3: Profile of UK clothing shopper 2010 17

Figure 4: Inflation/deflation, volume and value growth in clothing & footwear market 20002010e 19

Figure 5: UK clothing market value by age group 2009 20

Figure 6: Spend per head on clothing by age group 2009 21

Figure 7: Spend per head on menswear and womenswear by age 2009 22

Figure 8: Winners and losers of clothing market share 20052009 25

Figure 9: Average spend on clothing per annum per clothing shopper 28

Figure 10: Clothing market by value, midmarket and premium segment shares 20042009 31

Figure 11: New entrants to UK clothing market 2008 ~2010 32

Figure 12: Leading clothing retailers sales densities year end 2008/09 34

Figure 13: Average clothing sales densities 20042009 35

Figure 14: Average clothing sales per sq ft including and excluding online sales 20042009 36

Figure 15: Clothing sales online and share of clothing sector 20002010e 37

Figure 16: Online clothing shopper profile 2010 38

Figure 17: Average number of stores used for clothes shopping by age 2010 40

Figure 18: Average spend per head on clothing & footwear sectors 1999 and 2009 47

Figure 19: Womenswear share of clothing & footwear market 1999 and 2009 48

Figure 20: Womenswear value growth % breakdown into volume and deflation/inflation 19992009 49

Figure 21: Average number of clothing items bought per year by adult women 19992010e 50

Figure 22: Year-on-year growth in value retailers womenswear sales and rest of market 20042009 51

Figure 23: Womenswear Autumn/Winter 2009/10 53

Figure 24: Womenswear Autumn/Winter 2009/10 2 53

Figure 25: Womenswear spend per head on total womenswear, outerwear and underwear 1999 and 2009 55

Figure 26: Womenswear Top Seven market shares 20042009 56

Figure 27: New Look flagship store Oxford Street 2010 59

Figure 28: Changes in womenswear market share 2009 on 2004 61

Figure 29: Estimated womenswear sales area increase vs market share gains/losses 2009 on 2004 63

Figure 30: Womenswear sales per sq ft of leading players 2009 65

Figure 31: Womenswear growth rates by value, midmarket and premium segments 20042009 66

Figure 32: Womenswear split by premium, midmarket and value segments 20042009 67

Figure 33: Percentage of females shopping for clothing for themselves in each age group 2010 68

Figure 34: Spend per head by females on womenswear per age group 2009 70

Figure 35: Value of womenswear expenditure per female age group 2009 71

Figure 36: Drivers of loyalty among female clothing shoppers by age group October 2009] 72

Figure 37: Analysis of womens clothes buying by age group 2010 73

Figure 38: Womenswear online sales and share of sector 20002010e 74

Figure 39: How changing lifestyles influence demand 2010 75

Figure 40: Importance of service and quality to drive loyalty to clothing retailer by age group 2005 & 2010 76

Figure 41: Market segmentations merge as inflation increases 20102015 78

Figure 42: Menswear value growth % breakdown into volume and deflation/inflation 19992009 84

Figure 43: Spend per head in each clothing category and growth 2009 on 1999 85

Figure 44: Menswear share of clothing & footwear market 1999 and 2009 86

Figure 45: Menswear expenditure growth % vs womenswear and childrenswear 19992010e 87

Figure 46: Changes in menswear market share 2009 on 2004 93

Figure 47: Menswear sales per sq ft of leading players 2009 95

Figure 48: Value, midmarket and premium split in menswear 20042009 97

Figure 49: Share of male population by age group that shop for clothes 2010 98

Figure 50: Menswear market value by age group 2009 100

Figure 51: Drivers of loyalty among male clothing shoppers by age group October 2009 101

Figure 52: Analysis of mens clothes buying by age group 2010 102

Figure 53: Menswear online sales and share of sector 20002010e 103

Figure 54: Targeting the 45+ man Williams & Brown 2010 104

Figure 55: New entrant McGregor 2010 106

Figure 56: Spend per head of UK male population on clothing 2009 107

Figure 57: Spend per head in each clothing category and growth 2009 on 1999 112

Figure 58: Childrenswear value growth % breakdown into volume and deflation/inflation 19992009 114

Figure 59: Sector shares of childrenswear market 2010 115

Figure 60: Spend per head in girlswear, boyswear and infantswear and growth 2009 on 1999 115

Figure 61: UK births 19982008 119

Figure 62: Number of births per age group of mother 1998 and 2008 120

Figure 63: Changes in childrenswear market share 2009 on 2004 124

Figure 64: Childrenswear sales pe

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