Writer's block is a very common occurrence that happens to the best and most creative writers, SEO or non-SEO. Do research, converse with industry thought leaders and clients, and your creative juices will flow again.When you are in charge of creating optimized content on a regular basis for your company's website, chances are you have run into a writer's block. There is no magic pill to help you out, yet, but there are other cures. Writer's...more
Author: Richard BelcherWhat is Webcasting? Webcasting derived from broadcasting and is defined as the “transmission of audio and or video across the web”. Essentially, it is a way of delivering audio and video across the internet. The BBC’s ‘i-player’, Channel 4 and Sky have helped deliver webcasting to mainstream audiences and more and more businesses are joining the ‘webcasting revolution’ to broadcast or archive key events,...more
Author: Louis TorresSearch engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article. 1. Link exchangesOne cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.2. Write or acquire key word rich articlesWriting truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever....more
Author: anishkaWeb Analytics actually involves analysis of a series of quantitative indicators that provide a good idea about the behavior of visitors to a particular website. The analysis helps in evaluating the performance of your website so that you may take corrective measures if anything goes wrong. Web analytics services include the...more
One of the most difficult aspects of small business ownership is delegating some of your responsibility to others. The difficulty lies in the fact that your business is successful because of your strong leadership and your ability to wear many hats at once. If that wasn't the case, then your business would have failed long ago. So there's a certain...more
You've been to business school and learned it all, right? Not so fast. Sometimes, the most important lessons come to us via mistakes we've made. Here are the top five keys to small business success that you never learned in school. 1. Don't Be Such a Control Freak. One of the hardest things any small business owner has to do is learn when to delegate. Of course you want to do it all yourself because that's the only way it's going to be done right. But that only results in burnout and a bunch of employees who never learn anything. You're only doing yourself and your business a favor when you learn to relinquish some control. The more hands you have helping you out, the more successful you will be.2. Baby Steps. You might be of the mind that your business should be everything you've dreamed it would be right out of the gate. But consider the "baby steps" approach. Start out small. Spend as little as possible at the very beginning. Score some successes early on and then build on them. Get rid of the stuff that doesn't work immediately. If you follow the "baby steps" approach, you have less to lose if you start off down the wrong path or have to scrap your whole plan and start over....more
When you're on the edge of burnout, or you're not sure if you're leading your business in the right direction, sometimes it helps to think of your business in terms of analogies. Hopefully, as a business owner, you make time to care for your physical...more
Big corporations have huge budgets. They spend more on marketing in one month than you do on your whole business for an entire year. They have experts and specialists doing all of their branding. So how can you possibly compete? Start by remembering...more
If you're a small business owner, you need to check out the Small Business Administration website. You may have been reticent to visit as the SBA has not always been perceived as the most helpful or efficient agency out there. But they do, in fact,...more
One of the most difficult lessons for entrepreneurs is that the strategies they used to start their businesses are drastically different from the strategies they need to use to maintain their successful businesses. Here are 6 mistakes frequently made...more
If you're a small business owner, you're all too aware of the current economic crisis and how it's affecting small businesses all over the country. The most profound effect of the economic crisis is in the availability of credit. The news is grim,...more
Author: David BertrandSEO companies are many and varied in the United Kingdom today and each one will offer you different forms of advice on where to take your search engine optimisation campaign. Different SEO companies will have varying ideas of...more