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Do you still remember that Steve Jobs used to say that, people don't know what they really need until you present them what you have, or something into that effect? Indeed, this logic used to make people so crazy about many of Apple's stunning products, such as the 1000-song-capacity first class iPod which totally reinvented digital music player, the first generation iPhone which successfully restarted the smart phone era, and iPad which...more
It's a giant trampoline with a basketball hoop inside of it. I had no idea how much my kids would love that trampoline. They are on that thing every time they are at my parents' house.This trampoline is a kid magnet. They never get bored with it. Once they go in, they stay in forever. Why? Because it makes them feel good. It's a big wow factor. That trampoline makes them feel like they have super jumping powers. What kid doesn't like the feeling of jumping up to the sky?That got me thinking. I deal with ROI (return on your investment) all of the time when I work with entrepreneurs. It's always good to shoot for the best bang for your buck. So, what is the least amount of money you can spend in your business that can give your buyers that wow factor -- to make them feel like they are a kid on a trampoline? That's the type of ROI I am talking about.You're a business owner. You want more clients and more sales. You want to make more moolah. You know you need to differentiate yourself. You want an edge. So you create a marketing plan or you launch a referral campaign, or you do a joint venture with someone who serves the same market you do. This is all good stuff. But you are missing...more
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