These days it seems Facebook is an integral part of any company's online branding strategy - and in many ways that's because it's true. You can hardly watch a commercial anymore without being directed towards the advertiser's Facebook page. Some may argue it's gone too far - who seriously needs to keep in touch with the latest news from their preferred brand of hand sanitizer? Or laundry detergent? But people still...more
No one can deny the power of creativity. And no one can deny that creativity has no limits. Branding requires constant creativity. Especially in the ever competitive world today, businesses are coming up with new ideas and surprises for their customers. One reason for the high competition is the globalization and internet. Previously, there were only a few choices for the consumers to make. They could go to a nearby mall and do shopping from a selected number of available brands. But today, you can order via the internet and get your goods delivered at your door step within few days. You can check for product updates, customer feedback and even talk to the customer sales rep via twitter, Facebook and other social media platforms. Branding is tough and requires skill. Building a brand image often takes a decade. But after the image is achieved people get obsessed with the brand of their choice. Mega brands spend thousands of dollars on image building and branding in particular.One decent avenue for branding and attracting new customers is trade fairs and exhibitions. Many businesses attract a host of new customers through trade fairs and road shows. Businesses succeed when they...more
(1888PressRelease) Leading strategic branding and operational firms poised to assist forward thinking small business owners to fully activate brands and position products with an eye on ROI and sustainability, without the typical big agency price tag. Really.San Diego, CA - With more than 140 years of collective, coast to coast, large and small...more
By Suresh DinakaranDubai-based new age brand marketing consultancy ISD Global (Ideas Strategy Design Global) has just finished the hand over of all branding requirements for a top of the line exclusive night club in Dubai. The project lasted well over 4 months and straddled all requirements from brand identity development, creation of all...more
What is the first thing that comes to your mind when you come across an email account that does not end in gmaildotcom, yahoomaildotcom, hotmaildotcom or any other generic email service?Its always this: Man!, this person or company has got a website of his or her own or He or she works with such and such company.The point we are trying to make is simple: email address are not merely combinations of alphabet, numbers and some special characters. They too have a message to convey, which can be intentional or accidental. When you were in college or high school, xyz007in at gmaildotcom would have sounded cool, but as a 25 year old relationship counselor, you would feel a little embarrassed with the 007in email address (the possibility that you are a James Bond fan notwithstanding). Professionally designed email addresses go a long way in establishing your identity in the minds of your prospective clients. It was found in a survey that professionals with customized email addresses were twice as likely to attract clients as those with generic email address.First ImpressionThe primary point of contact nowadays is the Personalized Email Address, which always accompanies the name of the...more
Damask is a high-end woven clothing label that is known for its fine details. Extremely soft to touch, damask is considered as a standard clothing label that uses 50, 80, 100 or 150 denier polyester yarns. Woven labels are the top favorites when it...more
Every brand has its own signature that leaves a different impression on customers mind. It is infact important for a brand owner to position his brand in such a manner that any customer figures it out from the rest of its competitors. Some defined...more
Sponsorship plays a very big part in any major event today. Led Screens are fast becoming the media of choice for advertising as they are often the centre of attention at these events. These screens are the perfect common point where organisers...more
Increasing use of Facebook not only helps users to connect with their friends, but it also enables companies to reach their target audience and convey their marketing and branding massage effectively. Local companies can also consider Facebook...more
Dont think that branding is only applicable on marketing products. The truth is we are in a bigger marketplace called the world. All of us are trying to project how we want people to see us. This is how we brand ourselves. This is how we are...more
Branding management is a very important to any business, no matter the size of the business or the industry it is in. The branding strategies that you choose, for example, leave an image of what your company and your products are about, which is why...more