10 Ways To Make Your Web Design More Engaging

Surfing the internet can be like trying to navigate a minefield of color

, advertisements, links and distractions at every corner. It's little wonder that people have little patience when surfing on the internet, often giving a new website just 8 seconds to prove its worth ... there are just too many other things to consider.

It makes sense to try to keep your visitors focused and engaged once they arrive on your website, rather than distracting them with advertisements that might make you a few cents per click. So today we are looking at 10 different ways to up to engagement level of your website, using proven internet marketing tactics from the top online marketing agencies.

1.Use images in your website design

Even in this digital age, there is still a lot of truth to the maxim that a picture is worth a thousand words. Don't let them dominate, though - your website design expert can provide image content and other usability guidelines.

2.Graphs and charts

If these are included for a purpose, they can be a great way to get people staring at a single page of your website for longer. Make sure they are professionally created, just like your website design.

3.Include video

Video is on of the fastest rising phenomena in internet marketing, as broadband speeds become universally fast enough to load it in an acceptable time. Our brains are wired to pay more attention to moving images than anything else ... certainly more than boring printed words. Provide your how-to's in video form, rather than text form, as a start.

4.Podcasts

Podcasts won't necessarily keep people on site, as they'll most likely go off to listen to the audio file on their portable player. However, that's not to say that they have no internet marketing or engagement benefit. Mention that you have show notes, links or other additional content on the website at some stage in the podcast to encourage repeat visits.

5.Maps

Google doesn't need any more money - you can keep people on site by either creating your own map to your business or of the local area, or embedding a Google Maps result on your own page.

6.Captioned photos

Sites like HistoricLols and ICanHazCheezburger have had enormous success with user-captioned photos. Corporate sites won't want to overdo this web marketing strategy - but every company needs a little humor.

7.Polls

People love giving their opinion, and polls can be a useful source of information and gauge of public sentiment as well as a way to make your visitors feel important, and keep them on site. Don't make people click away from the page to vote, though - your web design expert will be able to design a poll that keeps visitors on the same URL.

8.Use walk-throughs

There is a tonne of generic advice on the internet, most of it geared towards short term results in search engine optimization. Walk-throughs are an example of content that solves a specific problem for your readers, with specific advice.

by: Gregory Smyth

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