Retail design: Keeping customers in the 21st Century
In these days where the prices of primary storefront location are costing more and
more and the competition around you is getting denser, you need more than just a bland storefront to attract customers and what's more, to keep them in the shop. Retail design is the combined art and science of creating the best possible impact of retail space and combines traditional retail skills with up to the minute commercial and psychological skills. Practitioners of Retail design are not just experts in traditional interior design and advertising skills as you may expect; they also have to be experts in such skills as architecture, graphics design and even ergonomics and human-environment interaction.
Retail space is at a premium and never has it been more important to make the best possible use of it. The layout of any shop is very much dependent on what it is selling; for instance, a shop selling hi-tech gadgets will tend to have a lot of open space, attractive and informative retail displays and lots of demonstration areas where customers can touch the merchandise and try things before they buy them. Because staff may not always be there to help it is vital that labeling is clear and the retail displays do more than just advertise concepts. They must inform and tell your customers why they would want to buy the technology that they are trying out.
Storefronts and counter areas must be attractive; there has to be a reason that customers will want to come into your store instead of the other four similar ones on the street but keep them in keeping with your business and clientele. There is no use in having a huge counter area with flashing neon lights and loud music in a shop specializing in rare books any more than you would have a dusty oak counter in a shop specializing in the latest mobile phones. Retail designers will help you keep consistent, keep attractive, keep informative and attract and keep customers.
Retail design: Keeping customers in the 21st Century