11+ ways of feedback web form optimization
11+ ways of feedback web form optimization
Sometimes I ask myself: why I pay so much attention to web php forms on the site; why I am constantly analyzing form fields and their formatting; why I test script work very carefully.
The answer is very simple: feedback form (created using a special application - Form Builder) is the moment of truth on any web resource. If the person input his precious and so carefully protected personal and contact data congratulations,
you succeeded in forming confidence to your resource
you succeeded in forming person's emotions and wish to communicate with you
you succeeded in establishing contact and getting too desired feedback
you succeeded in forming person's interest in your goods and services
And it doesn't matter at all the type of form submitted on your site:
any form for comments
form for email subscription
answer to guest book
form for support service
form for response, complaints and recommendations
shopping cart for online shop
or form for anything you wish and have on your site
The main thing is not to put a large amount of barriers which may lead to disappearing of newborn wish to perform an action and connect with you. Remember that it may disappear in any moment on any form field.
Attention! Try not to frighten off your visitor in such delicate for him moment as the moment of form data submission.
11+ recommendations for feedback web form improvement
Ask to request only the fields needed for you for services rendering. If for mailing subscription you need name and email only, don't ask the last name. If you need address for goods delivery, don't ask how to get there. If the person has put goods to shopping cart, don't ask where he learned about your shop from.
Don't produce fields where 1-2 fields are enough. Less fields you have means more chances that person would fill them. For example, you can create 1 field for address input and give an example below how it should be input. Also you can create separate field for each parameter: index, city, street, home, building, flat, floor, region, county Remember that second thoughts are best. By no means always there is a necessity in such amount of fields. In fields choice you should take the user into consideration but not suitability of data received handling. Think a little; are you ready to give up your profit for easier forming of tables for work with clients?
If the fields are required for submission, mark them and write before form what this mark means. Don't hope that absolutely all your users have already got large experience of work in Internet and they know what "* - asterisk" means.
Think over which fields would be required and which ones optional; don't demand anything extra. For example, there are many cases when email is not a required form field.
If there is too large amount of fields in the form, divide them into steps. 3 steps and less is optimal, 5 steps is maximum.
Tell the person his exact location.
If the form contains such personal data as full name and home address, just add the page "Privacy Policy" about data non-disclosure to your site. Add a link to this page to the form.
If one of form fields is email address, add antispam label or a pair of words that you should not publish this email address anywhere and create spam.
If such personal data as full name, passport data, home address, code of debit or credit visa card or some other information person wants to keep secure are sent via feedback form, you are ought to place the mark "lock" above the form and write that form data are sent via protected connection.
Write intelligible names for forms telling what this form is aimed for. Submitting the form person should clearly imagine what aim he does it for and after that he would be able to estimate the necessity of filling some required and optional fields.
On the button for submission it is desirable to write not simply "OK" or "Submit", but something identifying with form destinations: "Send comment", "Recalculate order", "Clean the cart" etc. for making client (visitor) understand what will happen after that.
After data submission via form:
Give feedback to user, tell what has been done, for example, request is accepted and waiting for moderation.
Tell what feedback and actions should he wait from you as an answer to form submission in the closest time.
Tell the term of form submitted handling.
Offer person something else to do at your site: add one more comment, send news to the friend, and go back to buying, read topic article
13.Try to use less noise interferences as table borders around each field in form design. Don't create visual noise complicating field understanding and distracting attention.
This is not a full list of observable things while feedback forms creation. There is a large amount of nuances in visual formatting, field names and strategies of field presentation for filling.
The topic of form creation is rather many-sided. And this step is psychologically difficult for user. He will do the next step rather quicker, such as the second buying.
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