11 website design tips that will help you convert more prospects into buyers

11 website design tips that will help you convert more prospects into buyers

Custom web design, if done correctly, can change your website visitors from prospects into buyers. The following 11 tips will do just that:

Make sure your website loads quickly

Fast website load times are essential to providing a positive user experience. If your site is slow, a prospect will likely leave before ever seeing what you have to offer. Our state of the art web hosting program can help you in this area.

Have a crystal clear identity

Boldly establish your web identity. How your website looks and functions speaks strongly to who you are. As soon as your site loads, your visitors should be able to tell who you are and what you do.

Keep it simple

Be clear on what you want your visitors to do. If there is clutter on your site, visitors wont know where to click. If you want visitors to click a certain button, make that button stand out. If you want your visitors to click a certain link, make sure it is not surrounded by other links.

White space is a good thing

White space on a website gives a clean and professional look that dark colors and clutter just don't convey.

Have compelling copy that sells

The copy on your website should convey a strong message. You know your product or service works and is valuable. Tell the visitor why it is right for them and then tell them what you want them to do.

Don't give prospects too many choices

When a prospect is given too many choices, they will be confused as to what to do. Know what you want the prospect to choose, and make that choice stand out.

Update your content regularly

Regular updates to your content has multiple benefits. For one, it will keep your customers coming back for more. Also, your overall ranking in the search engines will benefit from regular updates.

Make it easy for people to subscribe to your content

Have a clear and easy sing-up form on the front page of your site. This will allow you to follow up with customers and prospects while letting them know of current specials.

Use strong call to action language

A strong call to action is essential. Your customer should have no doubt as to what to do after they have visited your site.

Make your website readable

Write clearly and make sure your text is in colors that stand out from the background. When you have large blocks of text, use short paragraphs and bulleted lists where possible.

Display your contact information

Display your contact information clearly on a separate contact page. This adds to your credibility and will allow a prospect to contact you if they have any questions. It may also be a good idea to have basic contact information, such as a phone number, displayed on your home page.

At our Charlotte website design company, we strive to exceed our customers expectations. We provide custom website design that is proven to boost the conversion rates of your website. We use the tips stated here, along with countless other best practices, in every site we create.

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