12 Reasons To Add Video To Your Marketing Strategy

1.It's Inexpensive

1.It's Inexpensive. Solutions range from $199 - $999, this price range allows for multiple videos and annual video refreshes.

2.It attracts visual learners. Different people learn in different ways. Some people learn best by seeing things demonstrated rather than reading or listening to someone talk about it.

Adding video allows you to better reach visually-oriented customers.

3.It builds your search results and helps customers find you. Search engines prefer video which significantly improves search engine optimization (SEO) results.

Google has added content such as blogs, video and images to what their engine indexes and returns in search. Recently, the company said such content is returned in one of every four searches.

4.Drives more leads. In addition to increasing SEO results, distributing your video to popular Internet video sites raises your visibility and expands your audience.

5.Increases conversions. High-quality, professionally produced video, offers a stronger sense of credibility to advertisers and more effectively communicates what makes your business better than the competition.

6.It promotes your products or services. For retailers, what's more likely to make a sale - a static picture on your Web site of your chain saw, or a video that shows how quickly it can cut down trees? If you're a service business, video allows you to interest prospects by offering free samples of your trainings or seminars.

7.Preferred ad format. Internet users click a videos Play button more than they click on image ads. Online videos are more interactive, engaging and informative than other advertising methods.

8.More efficient (and enjoyable) communication. Watching a video is much easier and faster than reading text-based web content. Internet users want to know as much as possible as quickly as possible.

9.It gives good customer service. Instead of handing them a lengthy installation manual, customers can play a video on your site and learn how to set up your product.

10.It's personal. If you have a magnetic company executive who could simply talk to the camera about what you do and why you're better than the competition, it can be very welcoming. It feels friendly and makes customers feel more comfortable contacting you.

11.It taps into the power of YouTube. Besides posting your videos on your own site, you can also post them on YouTube.

Roughly one-quarter of all Internet users visit YouTube each day, viewing up to 20 hours a week. It's an increasingly popular place to find how-to information, and using YouTube gives your business a chance to find entirely new customers from outside your existing network of contacts.

12.Easy to share. Good videos go viral as your customers share with their friends, creating the best kind of leads referrals.

by: Shane Melanson

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