15 Years Of Service Suning Cast Marquee Name
Suning 15th anniversary celebrations this week ushered in the climax
, wedding news of success: following the continued strong sales came after good news, this week occupies 50 acres of Suning in Hangzhou logistics base for the second generation of the opening of 5315 achieve phased construction services results; December 17, Suning will formally receive the China Quality Certification Center (CQC) awarded ISO9000 international quality system certification services, and became the first certified by the domestic home appliance chain. As a result, Suning's core competence?? Service once again to create the latest industry standards, the development of a strong follow-up Suning power.
Zhang Jindong, Suning Appliance head of business in the early morning, when realized, "the fierce market competition in long-term when the winner, well, QUICKER trading, sales rely on real skills, and improve after-sales service, complete eliminate worries of customers, it is business to be acquired in the real skill. "Suning is how the real skills acquired while making the" Sincere, sun service "more and more consumers have been blown away?
Service prototype, transformation and expansion "Air conditioning is the largest home appliance warranty, the consumer demand for air conditioning service no less than the requirements of product quality." Suning set up, create a service brand, strengthening the service concept of the strategic requirements of the subsequent birth. 93 years, the outbreak of the eight businesses in Nanjing, "siege" Suning's?? "Air-conditioning sales war," Suning to stand out in this war, the Jiangsu Province famous air conditioning sales company, dedicated after-sales service is not successful in this fight no. It is understood that Suning is the industry's first implementation of the free special service delivery support and awning business.
94 years, Suning achieved full range of after-sales service transformation, the establishment of a dedicated service department, the new 500-square-meter installation and maintenance center, started the user data management information and operations management. All Anvi workers are required to undergo a rigorous training before induction, while the company developed a set of strict management system to standardize the style of the workers. Suning through direct phone or door to seek the views of users in a timely manner to improve and enhance Suning services.
At this point, Suning change from the monotony of the installation and maintenance as set installation, maintenance, home design, free maintenance in an integrated, high value-added service system.
With the size of the company continues to expand, after-sales service is also improving steadily. While in Nanjing Suning expanding local service team, on the other hand with the development requirements of Suning chain, services extended to the creation of the chain area. Meanwhile, Suning to develop a unified, "Su Ning Service Management Manual", together with the installation and maintenance of the operating specifications together, and cloned into the office, enhance the unity of Suning services, standardization, further strengthened the intensity of Suning headquarters and branch management service management operational.
Suning To ensure 24-hour place, and implemented the idea in the community to establish networks, to bring great convenience for customers. 96 end of the year, Suning Nanjing, air conditioning installation and maintenance center is the Consumer Electronics Association as "a service center," won the municipal government issued "a repair enterprises". 98 years early, "Su Ning," a famous trademark in Jiangsu Province was awarded the first class service mark of this award.
99 year, Suning investment of more than 3,000 million yuan, covers an area of 36 acres to establish a large service center, storage and transportation center, the same time, that "would prefer to stop sales, service quality will not drop" slogan. Further developed strictly in the sales process and workflow system, the network was optimized. Late the same year, with the development and expansion of the company's chain, Suning introduced ERP systems, service management, further standardization and easier to clone.
"Sunshine services" raise and extension
1999 12 26, located at Huaihai Road, Xin Jie Kou Suning Appliance building formally open for business, marking the Suning business model has been successful from a single franchise into an integrated air-conditioning appliances business, at the same time, Suning officially launched the "Sunshine Services" project, creatively presented Suning service "four modernizations" construction, namely: service system network, service management information, service, quality standardization and institutionalization of service.
With consumers increasingly rational consumer demand, Suning based on lessons learned in the market for years, and continuously enrich and extend the "sunshine services" concept. In 2000, Suning proposed the "zero distance" service, to improve the market, in particular, computers, kitchen and household durable goods such as universal service industries lag, advance understanding of consumer demand, really varies with the user needs dynamic services.
2001 3 Suning advocate a new concept proposed to buy color TV?? "A precedent that other" color TV sent before all channels are tested by, in order to meet consumer debugging can not turn on the TV to watch TV programs needs. Widely acclaimed by consumers.
2002 3? 15, Suning proposed "full service" a new concept. To the president of the company on down to the ordinary staff members are all staff, are for customer service; while Su Ning of each employee to customers, suppliers, daily communication and collaboration with colleagues and other people related to his work as as "clients", to provide timely, quality service.
"Sincere, sun services," the spirit of enterprise culture has been imprinted into the mind of every person Suning. With the continuous expansion of Albert chain, Suning always on the level of its ongoing upgrade of services, while also building Suning service system hardware and software constantly increase input and strive for excellence: in March 2005, Su Ning launched the 5315 service engineering, construction 500 in the national service network, 30 call centers and 15 large-scale second generation of a large logistics base, to build a nationwide service network platform, Suning this month passed IS09000 Quality System Certification, to ensure that more than 70,000 Suning employees can be in accordance with the unified service standard to provide services to consumers, and thus for the entire appliance industry standard of service sets a new standard.
15 years is just a starting point, Suning people still move "to build the best service brand in China," the goal of trying.
15 Years Of Service Suning Cast Marquee Name
By: dpdo
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