, you want to be sure that you are buying the real thing, even if they advertise that their jewelry is authentic'. Beware of words like gold plated' or realistic'. This is an indication that the jewelry isn't gold, or that stones are fake. Also, be aware that some wholesalers will only sell in bulk. In these cases, one must choose how much they are willing to purchase. Often the companies have a minimum value. There are other options in purchasing wholesale jewelry. Attending trade shows is one. Also, joining a discount club, or locating some companies in your area through the internet.