2 Free Non Profit Internet Marketing Ideas

Ok, maybe not totally free in the sense that you need to invest time in them but

these two tactics won't cost you a dime, and can help you get closer to your target audience.

1. Articles Article writing is a major tactic used by search engine optimizers to boost their rankings, and can be used by nonprofits too. A 300 500 word article can go a long way in educating readers on any topic of your choice. Note however, that in order for it to be effective, it has to be educative or informative. So instead of writing about your particular nonprofit, you can write about what you stand for. For example, if you run a homeless shelter, you may consider writing about homelessness within your city. So how does this benefit you? The credits! The credits or Author resource area is where you'll attribute this writing to your particular nonprofit. It is usually located at the bottom of the article when published, and allows readers to learn about you. This is also a great place to insert links to your website which will help your publicity and SEO (Search Engine Optimization). Once your article is ready, you simply submit it to a few free article websites on the internet. To find them, simply google "free article websites".

2. Press Releases These are another great way to spread the word about your non profit online. The main difference here, is that you get to talk more about your nonprofit and what you do. Press releases are usually more formal than articles, and include quotes from an authority within the organization. Of course, you will only issue these when you have significant news that you believe will help boost goodwill towards your organization e.g. website launch, new project or campaign, major fundraiser, etc. An added benefit of online press releases is SEO for your non profit website. Since you get to include links to your site, the PR helps improve your rankings, while spreading the word about your organization. There are also a number of free press release websites on the web. Simply google "free press release website".

So there you have it! With minimal time investment, you are able to spread the word about your nonprofit on the internet!

2 Free Non Profit Internet Marketing Ideas

By: Peter Forlan

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