2 Google Adwords Pay Per Click Marketing Secrets That Save Money

It's the dawn of a new year, and for the first time

, you may be thinking of adding pay per click to your marketing arsenal. Good for you! It's one of the most effective ways to market online and it's a great way to kick off a new year.

But, if you don't know what you're doing, you can run though an online marketing ad budget pretty quickly. To that end, following are a few paid search campaign secrets that can save you money as you stick your toe in this ad marketing ocean.

Pay Per Click Money-Saving Secret No. 1:

Build a Master Keyword List

PPC marketing success starts with keywords. If you don't remember anything else, remember this. And, luckily, with the Google AdWords keyword tool, you can do all of the in-depth research you need to build a master keyword list.

Why do you want to build a master keyword list? Because the more keywords you have to work with, the more options you have to customize your campaign to make it work for you.

For example, if you want to just generate leads, you can use Google's AdWords keyword tool to find target a wider pool than if you were trying to reach an audience who was ready to buy right now.

You can also use your master keyword list to create content that drives organic traffic, in addition to your paid traffic. And, you can use it to go after traffic that others in your niche may be leaving on the table. This lowers your pay per click campaign costs.

In short, your master keyword list provides a treasure trove of directions from which you can market. So spend time upfront doing extensive keyword research. You won't regret it.

Pay Per Click Money-Saving Secret No. 2:

Don't Aim for the Top Spot

When you set up a Google AdWords campaign, you don't have to be in the first spot to bring in sales. This is a mistake many new PPC marketers make. They mistakenly spend too much time trying to get in the number one spot when in fact, being in the third, fourth or sixth spot will bring in just as many -- if not more sales.

Why is this?

A lot of curiosity seekers click on ads in the first few spots. You want serious prospects. So test ads in the lower spots first. You can always bid more to be bumped up into higher spots if you're not getting the results you want.

Oftentimes however, online marketers are surprised to learn that the sweet spot is not in the top three, but the lower spots on the first page of Google results.

The wonderful thing about Google AdWords pay per click marketing is that it can significantly level the playing field for smaller companies to compete with the big boys. And, it doesn't have to cost a fortune to do so.

by: Kelly Larsen

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