Creating Lead Generation Forms That Give 100% Conversions

Why Were Losing Conversions

Why Were Losing Conversions

Ive lost count of the number of times that I have come across great looking lead generation sites that have given so little attention to their visitor inquiry forms. Its one of the moist vital pieces of kit on the site and in so many cases the visitor is greeted with an inquiry form that is so intimidating that their automatic thoughts are to reach for that browser back button.

It seems incredulous that you would put so much attention into creating a super site and overlook the importance of having the right lead generation forms in place. Anybody with a brain knows that your average visitor wants to place their inquiry with the least effort on their part and when faced with an intimidating form they would rather go back to the search engines and start again.

Think about what actually goes through your own mind when you land on a page with an inquiry form that looks like it going to take ages to complete Human nature being what it is your immediate reaction will be:

Do I go back to the search engines?

Do I complete the inquiry form?

Your decision which will only take seconds and will be entirely based on the degree of intimidation offered up by the lead generation form and your own desire to complete the task. In most cases the search engine wins and not only do you lose your visitor but also lose another inquiry for your lead generation business.

So How Do We Improve Our Lead Generation Forms?

Firstly I can tell you that the creation of higher converting inquiry forms isnt rocket science but more of a balancing act between apathetic visitors and your own need to get the information you require for your lead generation networks.

Lets suppose for a moment that your visitor lands on an inquiry form page that offers them the following:

Customer Services Helpline Number that they can immediately call to let a customer services operator take down all the details.

A Short contact form with Name Telephone & E-mail fields that offers a customer callback service to take down their details.

A detailed inquiry form that allows the visitor to submit their own details.

Once again think about what is going through the mind of the visitors at this time as they are now evaluating on which is the most convenient option for them. This is good news because at this point regardless of the decision that they make you are likely to get an inquiry for your lead generation network.

By introducing choice to your visitor you have successfully moved their argument from deciding about completing the inquiry form or going back to the search engine to phoning, filling in a short form or completing the detailed form. Thoughts about returning to the search engines are no longer valid which results in a much higher conversion rate for your lead generation network.

What We Did

We operate a substantial number of lead generation sites and we always offer choice to our visitors to ensure higher conversions. We also run Google Analytics throughout our lead generation network of sites to ensure we can get the most detailed information about drop-off on our inquiry pages. You can view a good example of a successful lead generation inquiry page at Roofing Supermarket Com

by: Tom Norris

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