2010 China It Market, The Telecommunications Industry Forecasts 10
Telecom operators to restructure and the issuance of 3G licenses
, the relative balance of power between operators, thereby increasing competition. Restructuring changes in the structure enables telecom operators, 3G operators in the development of the pulling effect has become more apparent. Three major operators in all aspects of marketing, including the terminals, products, tariffs, promotions and so on, have been carried out in full swing competition. In addition to competition between operators, operators still have to face from the Internet companies and other emerging forces of challenges.
IDC China Industry Research and Advisory Services senior analyst highlighted that: "In this competitive environment, operators must pay attention to user experience in order to provide differentiated services to meet the challenges, which all require efficient and flexible operation support system to support. Therefore, three major operators in the 3G licenses after the restructuring and has increased its efforts in building business support systems. "
Based on current economic and telecom industry in general market conditions, IDC 2010 China IT market in the telecommunications industry projections 10 are as follows:
Forecast 1:3 G industry chain gradually increase the size of the formation and the user will be prompted operators to increase their degree of concern about service delivery platform,
In 2010 with the three major 3G operators, terminals and applications on a large number of inputs, including operators, content providers, advertisers, users, etc., the complex 3G industry chain will gradually taking shape. Video, music, mobile Internet, as well as industry applications business to rapid growth. At present, relatively closed and discrete operators to deploy value-added business management model will be an unprecedented impact.
Business operators will be more abundant, the ability of the portfolio will be higher demand, operators will be more focus on mobile value-added business planning and innovation. Therefore, to create a range of 3G application services industry groups and carrier's own network and business support the environment, and can reflect order including business rules, business use of rules, ability to call the rules, business accounting rules, business rules, including marketing, the middle of the Rules of capacity platform becomes of paramount importance.
IDC forecasts three major operators in 2010, will step up to the service delivery platform for applied research and experimental work.
Forecast 2: Fusion upgrading billing business support operators will become the focus of the work
The life cycle of 3G services vary, customers are also extremely fragmented. The operator's billing system development package is currently the speed and cost, it is impossible to meet the future mobile phone users want to achieve the various functions of the market needs. In addition, as the business development of 3G operators and the SP / CP introduce new patterns of cooperation greatly enhanced the speed, operators must build on existing distributed real-time billing, pre-paid, post-paid billing systems, integration of upgrading.
IDC predicts that the current billing system, how tightly coupled, such as billing, accounts, sales, settlement, reporting and other core functions of loosely coupled and packaged into different levels of services, ultimately forming a mobile Internet platform for the development of large, full use of existing wireless and fixed network resources, will become the three largest operators in 2010 business support focus of the work.
Forecast 3: China Mobile and China Unicom will fully and building a unified resource management system
Due to historical reasons, China Mobile in the fixed-line business support is almost empty, but since the new China Unicom is the former China Unicom and China Netcom merger of China Unicom, so the uniform resource management system (OSS) plan appeared fixed-line and mobile networks the status of the coexistence of two OSS plan, which is the network, operations and OSS integration trend is contradictory.
Therefore, IDC predicted in 2010 China Mobile and China Unicom will be the full integration of the building of a unified full-service resource management system to ensure its full service in the fierce competitive landscape in a dominant position.
by: gaga
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