2010 Fifa World Cup Top Advertising Campaigns

In celebration of the 19th FIFA World Cup in South Africa on 11 June

, we look at the Top 10 campaigns from some of the biggest global brands as they compete to be the best and most memorable this football season 2010 in South Africa.

Official partner of the FIFA World Cup Adidas takes a different approach with a series of animated comic book strips. TBWA Hakuhodo's senior creative director Kazu Sato created this viral project celebrating Japanese footballers Atsuto Uchida and Takayuki Morimoto. The first TV ad is The feather leads to the revolution.

The best part of this project is making FIFA meaningful to children. The full comic strip was gathered together on 25 May at the Haneda Airport to see the Japanese team depart for South Africa.

Coca-Cola reflects on the past in its first TV commercial History of celebration for the World Cup. The company brings back Roger Miller as the first African player to score at the World Cup. The ad partners with YouTube in 90 markets and involves the public by asking them to upload their version of celebration. Coca-Cola has been sponsoring the World Cup since 1978.

Sony announced on 8 April that it is offering 25 World Cup games in 3D. In the UK people are asked to trade in their old TV sets in order to experience the World Cup in full force.

Visa Europe also launched a TV ad titled 'Evolution' created by Saatchi & Saatchi London's Executive creative director Kate Stanners. The commercial features a chubby man inspired by a dance move during a football game.

Official World Cup sponsor Budweiser and agency DDB Chicago ends the rival war between Brazilian and Paraguayan footballers. The love spreads contagiously across the world as people swop pets, wigs and more.

Nike never stops just do-ing it. They did it again with a Write the future campaign by Wieden Kennedy in Amsterdam taking viewers on a roller coaster ride. The campaign is released in 32 countries and created by co-creative directors Mark Bernath and Eric Quennoy.

Pepsi also launched a Oh Africa a lot earlier than other FIFA related ads in March and its one of the first World Cup ads to appear on the top ten viral chart of Visible Measures. Akon is the voice behind the soundtrack.

ESPN campaign is titled One game changes everything. The first out of three commercials is titled Robben Island. The ad also features U2 and the Soweto Gospel Choir. The other two ads from ESPN are titled United and The power of 10, which celebrates the unity of cultures.

Optus is traditionally known for its ads bringing the world of animals and mankind together. The ad sees a young Soccerroos fan discover the training ground where players are engrossed in an intense practice session with fierce creatures like rhinos, crocodiles and elephants.

Non-alcoholical beer Birell by Al-Ahram Beverages in Egypt, have created eight ads to man-up football fans.

by: Merinews

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