2012 Textile And Garment Bags Luxury Market Forecast Analysis
The current international best leather, coupled with the best hardware
, the cost of production of a top bag of about 500 yuan, Of course, you insert a drill what the other said. "Guangzhou Baiyun leather goods manufacturing enterprises Manager Mr. Kong told reporters, "a small bag Louis Vuitton hundreds of million units, its raw material cost accounts for less than 10% visible which profits."
U.S. "big treasure"
China has changed a "luxury"
"Luxury" Is it because of the expensive luxury, or because the "quality" and "luxury"? Had lived in the United States nine years of "returnees", Wells Fargo's chief fund overseas investment analyst Li Jun, an interview with reporters said: In fact, in the West, the luxury is more "luxury goods" in the consumer packaged goods, consumer subject or the public.
He explained: in the United States, Clinique, L'Oreal, the brand is very popular, as people love the big treasure. Clinique also twenty or thirty dollars a bottle in the United States, one hundred U.S. dollars to buy a cleansing to skin care. COACH bag in the U.S. original price of 400 U.S. dollars a discount after more than two hundred U.S. dollars, while in the country how they have sold more than 5000 dollars, was a popular brand in the supermarket, to the domestic morph into a small number of affordable luxury. "
A province of Shandong Province pipe corporate middle managers Zhao confirmed to reporters that Li Jun, saying her education after two years studying in the U.S. had just returned this year. "A trilogy of Clinique selling the cheapest in the United States, China sell the most expensive, is 22 knives in the airport duty-free butter 125ML (Dollar), domestic sales of 480 yuan. Clinique Water 400ML knife 16. domestic sales of more than 300. there are liquid soap, 200ML, the United States is the knife 12.5, more than 280 domestic. "
The same kind of cosmetics, a satchel, both domestic and foreign real difference between so how? March 14, Ginza Mall in Jinan Hang Lung Plaza, the two luxury enclave on-site interviews found that also the case. According to the staff of Hang Lung Plaza COACH exactly the same price, the price of domestic stores marked with the COACH Chinese official website.
Reporter access to the COACH official marked by an embossed crocodile pattern handbags in China, the official online price of 6950 yuan, compared to $ 598 (about 3861 yuan) in the English the official online prices; a red leather flip handbag the price is 3800 yuan in China's official website, official website in English is only $ 298 (about 1924 yuan), nearly 50 percent of the domestic and foreign price difference.
COACH official website of New Product a minimum price of a handbag is priced at 3800 yuan, in the English Web site, the lowest price handbags priced at just $ 128 (about 826 yuan), so The price level in the country can only be regarded as high-grade consumer goods.
Luxury why domestic
"Lion's Mouth"
According to the World Luxury Association recently released on January 11, 2012, 10-year official reports, as of the end of December 2011, the total annual consumption of the luxury market in China has reached $ 12.6 billion (not including private jets, yachts and luxury cars) , accounting for 28% of the global share of China has become the world's largest share of luxury consumer countries.
Selling but at the same time, Chinese consumers buy luxury goods outside the amount several times in the country, why the luxury goods sold in China expensive? Foreign mass brand, why China has become a luxury, "Lion's Mouth" to ordinary consumers is difficult to accept the high price?
Served on the overseas luxury goods group Bensonsung in a media interview, said the price of high-end brand in China is very strong, but much in the price of foreign concessions. Perennial in the United States Bensonsung these high-end brands every year in London, Milan, Paris, New York and other cities held two to three times the sale price to a staggering 1-2%.
Wells Fargo chief fund overseas investment analyst Li Jun told reporters in China, luxury goods, as imports of high-end consumer goods, according to the different categories of goods, generally required to pay 6.5% -18% import duty, VAT of 17%, and 30% consumption tax. Among them: import tariffs = CIF (Cost, Insurance, Freight, cost plus insurance and freight) price import tariff rates; VAT = (CIF value + Customs Duty) 17%; consumption tax = (CIF value + customs duty) ( 1 - consumption tax rate)] Consumption tax rate ...
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