3 Important Questions To Test Your Website Effectiveness
There is a long list of checks and balances that have to be done to effectively assess a successful website
. Ultimately, you want to do everything you can in terms of your website to convert your visitors into customers.
Growing a small Internet business takes time, energy, and even money. There are certain places you need to start, number one is with your website. This website cannot be a cookie-cutter website with no real content or information on it. It must have substance. Certainly, an eye-catching design helps to grasp the visitor initially, but the design is one of the smallest parts of your Online presence.
What we are taking about here is website effectiveness. This ranges from readability of content, informative or educational content, a manner in which you can get opt-in e-mail addresses for future e-mail marketing plans, and search engine optimization. SEO is so vital to the success of your website and business that allot of concentration needs to be placed upon it.
You can have a website that is exhilarating to look at with viable intriguing content, but how will your visitors find your wonderful website? SEO is the answer to that question.
This article is going to focus on your website virtual storefront, how to attract traffic and keep them coming back for more.
Below I have some questions you need to ask yourself regarding your website:
1) Do you know immediately what the website is about or selling for that matter?
2) Are the benefits of your products and/or services obvious?
3) Do you have a well positioned Call to Action?
These three are only a snippet of issues that should be addressed when assessing your web site's effectiveness, but they are important ones at that.
What you are selling...that is the question of the hour. You must ensure the visitor knows immediately what products or services you are selling. That's the whole point here, isn't it, to get the visitor to convert into a customer and purchase your products or services. Showcasing your products/services initially is a great way to do this. Keep it simple and don't overwhelm them at first.
The benefits of your products / services are critical. Think of it as, here is the challenge and your company's products or services present the solution, this will get the point across in an innovative interesting way. Customers want to know, as soon as possible, what the solution to their problem is, so tell them!
A Call to Action can be as simple as a Buy Now button, Contact us now form, Request a quote and many other target points. What you are trying to do here is give you visitors the opportunity to turn themselves into your customer by presenting them a way to do just that.
These are just a few primary assessments that you should do of your website. There are numerous more critics you can review your website for, but it is best to start at the ground and build from there. So take these website effectiveness points and do some refining to your website and make those visitors your customers.
About Author
I have an AS in Paralegal Studies From Edison College. I have a BA in Information Technology from Florida State University. I have a Master's Degree in Software Engineering from Capella University. I am the Owner/Vice-President of PageDragon. My specialty is Internet Marketing, SEO, and SEM. I also perform website design and programming for our clients. PageDragon can customize an intriguing look and feel for a clients website that will catch anyone's eye. PageDragon takes your awesome website and makes it shine on the search engines.
http://www.PageDragon.com
Article Source: http://www.1888articles.com/author-jess-holmes-48715.html
by: Donald Hood
What Can Web Development Company Do For Your Website? Lead Generation In Phoenix: How To Make Your Website Your Best Salesperson Use Promotional Gifts To Leave A Mark At Your Next Event Points To Ponder About Mobile Website Development Five Of Magic Article Rewriter's Exquisite Features Discovering About Buy Cheap Makeup Websites Why A Website Host Should Be Sure They Have Testimonials On Their Site Asa Going Soft On Daily Deal Sites 4 Reasons Behind The Popularity Of Composite Doors Launched By Fairco Items You Should Function Out For Your Website Get Your Website Developed On Oscommerce Platform Php Web Development - Solution For Website Development Keep Web Browser Window Size In Mind When Designing A Website