3 Important Secrets to Improving SEO and Conversions
3 Important Secrets to Improving SEO and Conversions
Search Engine Optimization involves design strategies that allow web pages to be more visible and easier to find by Search Engines. In internet marketing all SEO specialists basically obey the same rules and end up increasing web pages that seek to achieve the same results, "higher rankings and more traffic."
Any smart marketer can employ more highly focused strategies, that will improve his or her conversions. By targeting a specific sector of the market, campaigns can be beefed up to offer a higher value product by addressing the specific needs and market conditions of that target sector. If a web page campaign test revealed that more women visited your page than men, from a specific age range, the web page can then be designed to zero-in on that demographic.
Implement the following recommendations:
o Make sure that your page is easy to understand. Link the page to your Facebook fan page and let your visitor know how to follow you on Twitter.
o Use straight forward language that is easy to understand.
o Use imagery that will appeal to your target sector.
There are tools that can be used to improve your website search engine optimization and therefore allow you to stay ahead of your competition. These tools include:
1. MSN AdCentre Labs Demographic Predictions Tool -used to predict page visitors age, gender, online behavior etc.
2. Pardot- used to tell who visited the site, their email address, where they visited from, how many times they visited during that past year etc
3. Quantcast- used to obtain visitors age, gender, affluence, ethnicity, college graduate status etc.
Use all of the above tools to obtain information that will ultimately improve your page optimization and click through rates.
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