3 Nascar Marketing Secrets That Will Turbo Charge Your Success This Year – Part 2 NASCAR Creates Their Own Celebrities

NASCAR does not simply rely on big names to endorse and market their organization

. Rather, they create and promote their own celebrities to carry the brand. Mike attributes DALE EARNHARDT JR. and his development into the sport's first true cross-over star as one of the factors for NASCAR's dramatic growth in the first part of this decade.

Based on that idea, if you can't find a celebrity to endorse your dealership, you could just become one yourself. Think it is impossible?? Well in the age of YouTube, Social Media and the internet, it's actually not.

Make yourself a local celebrity by beginning a blog, writing articles for your local publications, speaking to local groups, hosting seminars about smart car buying or credit strategies, hosting your own weekend radio show, etc. You could get a book or take class on DIY PR and start getting your name in the press as a featured expert. Use social media to garner "fans" and develop your celebrity status that way. Every little bit counts.

NASCAR Understands the Potential of Cross Promotions

You might be a little guy in a big dealer pond, but you certainly don't need to market like one. Actually, you could play a bigger game in this area simply by associating yourself and your business with other popular entities in your area. When done right, this could aid strengthen the potency of your message and insulate you from being hurt financially and emotionally in the case of a failed promotion.

To break this down further, cross promoting means teaming up with other companies and advertising each other. Sometimes you see this in an auto mall, where multiple dealerships would pool their marketing dollars to create a bigger splash in the market. Occasionally you see this with multiple, non-competing businesses in a tight geographical area, where they pool their marketing dollars to bring consumers to the general vicinity.

But if you wish to cross promote like NASCAR you'll have to do what these other companies are doing and take it to the MAX.

So forget auto malls and tiny marketing collaboratives doing it the NASCAR way means partnering with famous (celebrity-like) firms directly from the beginning. For example, Tag Heuer, the watch brand, already has Tiger Woods secured as a celeb endorsement. Maybe you can hook up with a local jewelry store which is a Tag Heuer retailer, to provide a Tag watch to one fortunate winner on Father's day. Your promotion can feature you and the jeweler (and Tiger). You could either share the expense of the marketing, or ask the Jeweler to supply the watch. You then have a big event, the jeweler is on site with a cut out of Tiger wearing a Tag watch, you have a putting contest (obviously, you could also tie in a golf course or country club for this, split the marketing 3 ways!), you give away the wristwatch, you sell few cars, and everybody goes home happy.

Realizing that there is power outside of yourself is the key element here. You ought to expand your thinking to allow for the possibility of working with others and leveraging their existing celebrity relations. Not to mention, you will be spending less cash for greater exposure as you learn to pull your resources and share the costs of these amazing campaigns.

Here are few of the great ideas that you might want to consider.

You could tie with local celebrities like news personalities, local authors, radio DJs, local musicians, etc. Again, promote them and ask them to promote you. Maybe propose to pay for a printing of the next batch of CDs produced by a local popular band with your logo and offer on the CD or inserted inside. A pal of ours recently offered to host a reception in his coffee shop for a group of young pageant contestants. The result was the current Miss America came by to visit the contestants, signed autographs, tasted his coffee and declared, "Best Ever." Now he has a photo of Miss America drinking his coffee that he can use forever.

You begin seeing a lot of opportunities all over when you start expanding your thinking on this. You just have to look through the lens of the power of celebrity to begin seeing them all. You can come up with more than ten great ideas when you begin to focus on this subject for an hour. Or, place the desire in your subconscious by writing it down on a piece of paper and carrying that in your pocket for a week. In time, the ideas will pop right into your head whilst driving in traffic, or standing in the shower, or after waking up in the middle of the night.

Focusing on this element of your business truly is the kind of strong, leverageable activity that could make you rich. Whilst most people are moving cars around or writing on windshields or brewing coffee, you could be working on SPEED and quickly moving your business into the fast lane, while drafting behind the existing success and celebrity of somebody else. That is the true power of NASCAR!

3 Nascar Marketing Secrets That Will Turbo Charge Your Success This Year Part 2 NASCAR Creates Their Own Celebrities

By: Jimmy Vee

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