The advantages of email marketing

With the economy slowly starting to recover from the recession

, now is the time to invest in your business, using innovative and successful marketing methods. Using tailored, direct marketing can be a great way to attract customers, providing a communication or fund-raising message to an intended audience.

One of the most powerful tools in the direct marketing armoury is that of email marketing. The technique can be used to enhance existing client relationships by sending out newsletters and company information. Equally, email marketing is a useful lead generation activity, attracting prospective clients attention with advertisements, special offers and engaging content.

Most companies chose to utilise the service of a dedicated email marketing company, who can provide a wealth of technology, experience and existing email marketing templates to choose from. An email marketing company can help you track your return on investment (ROI), ascertaining how many people opened the marketing email, then went on to purchase from your company.

As well as ROI, email marketing is an expansive tool that can reach a broad audience at a lower cost than traditional mail-shot techniques. In an age where the 'green' is high on the government's agenda, email marketing is a sustainable and cost effective method of grabbing the attention of your audience.

Each email can be personalised to your target audience, sending them informative content that is relevant to them, thus making them more likely to contact you. With more than half of the internet population sending and checking emails everyday, you can't afford to miss out on the benefits dedicated email marketing offers.

It is worth remembering however, that you must include an opt out option in your email to ensure that uninterested parties can take themselves out of your mailing list.

The advantages of email marketing

By: Joseph Barwick

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