3 Parts Of Your Advertising That Are Crucial To Your Success
With a good ad, you can lay rest assured that you will earn money day after day after day
. This is the best way to measure your results and to stay in business. A good ad can provide you with a predictable revenue stream and this is exactly what this article will help you to do.
Inside of this article, we will take a look at a few tips that you can use to earn more money from your ads. These tips are designed to help you write a powerful ad that gets results, and that works for you right away. Let's take a look at the first tip for writing an ad that gets results.
1) Have a good headline
Your headline is the bulk of your ad, and is critical to your advertising success. Your headline can make or break your ad, so it's important that you do everything in your power to make sure that it's doing its job for you.
Your headline has to have the ability to stop a reader in their tracks and get them to read the rest of your ad. Your headline's job is to get them interested and to inspire curiosity - something that a weak ad cannot do. To start writing really effective headlines, you will want to start with a swipe file.
A swipe file is a collection of ads and sales letters that have been proven to work time and time again. With this proven collection of ads that will work for you, you can be more confident that you can write a successful ad. When it's time for you to write an ad, simply pull out your swipe file and emulate a successful ad or headline that you see. This is the fastest way to attain success and to start making you ads profitable right away.
It's your headline's job to bring a scanning reader to a complete halt. And when they halt, they should be compelled to read the rest of your ad, which brings up to out next tip.
2) The body copy
The body copy of your ad tells your read what your ad is all about. It's the job of your body copy to inform the reader about what's in it for them and how they can start taking advantage of this opportunity now. Your body copy is not a place where you want to sell your reader on your product, so you will want to implement the 2-step method of advertising and generate a lead instead.
In the body copy of your ad, you should give your reader a free offer. Your free offer can be a sample of your product, a free trial, or even a free report. You should never try to sell a reader in this tiny space as you just don't have enough room. After you've outlined the details of your free offer it's now time to get them to take action.
3) The close
The call to action of your ad has to do the job of getting people to take action. You want to have a strong close because without one, people will just opt for doing nothing. They will merely go to another page or go on with the rest of their day - and this is something that you don't want to happen.
You can say something like, "Call 1-800-111-1111 now to get your free report right away!" A close like this tells your reader what to do, and tells them to do it now. Your close should be just as effective and should tell your reader what to do and how to do it.
All 3 of these tips are ideas that you can use to make your advertising more effective. Good look on your advertising endeavors and earning more money from your ads.
3 Parts Of Your Advertising That Are Crucial To Your Success
By: Adrian Hargray
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