When you create a poster design you should always check to see if it works from different viewing distances. Some posters look great up close, but look horrible and unattractive from farther away. A poster that looks bad far away will not draw in an viewers so its important you test your poster from different positions.
Most posters have a very large image or design to start and then certain information in big bold text over the image. Then other information and design elements become more visible as you get closer. A good poster design will work from far, medium and short distances, short being standing right in front of the poster and far away being 20 feet or more.
2. Hierarchy of Information
It is essential that your poster design have a clear hierarchy to achieve maximum results. Usually, the movie title or catch line is the biggest and is used to draw people in closer to your poster. Secondary information that is also very important would be the date the movie is going to be released.
Its also important to have a very powerful image or design as the centerpiece and background for all your information. This imagery will give views a quick idea of what the movie is about and then draw them in to read more of the poster designs important information.
You should also make sire you use a high quality Offset Printing company such as NextDayFlyers to print your poster designs, door hangers and whatever else you need to help ensure the text and images come out clear and crisp, giving your poster a very professional look.
3. Location
Location is very important to consider when creating a poster design. The first thing you should do is ask your client where the poster is going to be placed. For example, is the post going to be placed at eye level? Or is the poster going to be placed up higher? Depending on where your poster design is located, you may need to adjust the design such as the size and placement of text so that it will work better at its intended location.
If some one can walk up the poster smaller text can be easier to use, but if they can't. you will need to make the text much bigger if you want a large majority of viewers to be able to read your poster design.