Aerial Advertising Stunts Grab the Crowd's Attention
Look in the sky
Look in the sky. It's a bird. It's a plane. Well, OK, it is a plane, but what's that trailing behind it?
The answer, of course, is your advertising message, flying high in the air for all to see. Aerial advertising techniques have been around for ages, but the advantages of flying your branded messaging high above the crowds have never been more appealing. Many people associate aerial advertising stunts with major outdoor events, such as sporting events and concerts. While these are two of the best examples of great aerial advertising opportunities, there are many great chances to fly your message over consumers: parades, vacation destinations or the first warm, sunny day in spring.
Aerial advertising is an alternative advertising technique involving the use of an aircraft to display an ad that can be seen by a person standing at ground level. The methods by which the ads are displayed can vary, as can the types of aircraft displaying the message. The cost of completing an aerial advertising stunt is also variable, depending on the size of the aircraft, the pilot's fee and other charges. Alternative media sellers can usually arrange all of these details for you.
Studies have shown that most people remember aerial ads long after they are gone. Their minds hold on to the messaging from the ad for a longer period of time than for a traditional television or print advertisement. And, like any effective form of alternative media, one of the greatest advantages of aerial advertising is that it stands out, giving you the ability to lure the target audience easily.
One of the most common forms of aerial advertising involves the use of fixed-wing aircraft to tow or create a message, usually a banner or other form of mobile messaging. Below are a few examples of the types of messaging that fixed wing aircraft can tow over the skies.
Flying Letter Banners:
Flying letter banners are simple, but can showcase an infinite number of messages. These banners are available in a number of different sizes, all of which can be seen clearly from ground level. Letter banners are great for rallying together a group of people or to celebrate an anniversary with a loving statement in the sky.
Flying Billboards:
Unlike roadside billboards, aerial billboards are not secured to an existing structure. Therefore, the height and length of the message is variable. These massive messages create quite an impact on your target audience. Pricing for flying billboards is based on the square footage of your sign.
Skywriting & Skytyping:
Skywriting -- or skytyping -- is a great way to leave a lasting impression in the minds of your target audience. Usually delivered by a small, fixed wing aircraft, skywriting involves the emission of biodegradable "puffs" of air, which form into patterns that can be seen clearly from the ground. It only takes a few seconds to skywrite a message as large as a skyscraper and the image will float in the air for three to seven minutes after it is delivered. That's a lot longer than a fifteen second TV or radio commercial.
Skywriting creates advertising messaging that is thousands of times larger than any road side or aerial billboard, and it is custom placed over your specific demographic area or desired event that will give you maximum awareness. Skywriting also delivers a lower cost per thousand than other forms of advertising media.
In addition to fixed-wing aircraft, aerial advertising messaging can be delivered over your target audience by a number of other aircraft, including indoor and outdoor blimps, hot air balloons, helicopters (helicopters can tow even larger aerial billboards than fixed-wing aircraft), kites and many others.
Aerial Advertising Stunts Grab the Crowd's Attention
By: Jeff R. Lamb
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