3 Recommendations For Crafting Good Topic Lines Successfully
3 Recommendations For Crafting Good Topic Lines Successfully
Subject lines can spell success or disaster for email marketing campaigns - any marketer who has been around for a while can tell you that. Below you'll find three tips for writing email subject lines that really deliver.
Don't promise anything in the subject line that isn't delivered in the email. You can't have a subject line that contradicts the content of your email or gives false information. While some marketers have been known to do this and some even promise success with it; it's not the way to create trust among your audience. But the fact is, this strategy backfires badly because when the reader finds out that the subject line was false, he/she won't respond to the offer and most probably avoid opening any future mails from this marketer. You need to be building trust so that you can enjoy a long-term relationship with the people who are on your list. You can't risk misleading them in any way. Never let your content deliver anything less than is promised in the subject line. Honest and transparent practices for marketing will take you far. 2. Finish your subject line with 3 ea of "...". This a very sneaky method for making your prospects curious to know what is coming on a subconscious level. Human beings are conditions to find things that have not been completed. Mentally, they will be geared towards clicking on your subject link just to see what the email is about. It's like having an unfinished thought being planted in the prospect's mind, which is exactly why copywriters have been using this method for a long time now.
Try asking a question that is designed to provoke thought; these questions generally compel your subscribers to actually open up and read the email. Asking a good question will pique the curiosity of your audience and motivate them to find the answer. Offer the answer inside your email and see how well it works to use human nature like curiosity for your benefit. This is a smart way to increase your open rate. But it's important to make sure you use an open-ended question. You want your readers to feel the need for the answer and help them understand why it's necessary for them. The really great thing about this tactic is that you can get better results over time by using it in many different ways. All in all, from the above article we come to understand the importance of creating a response drive subject line. Even though the success of your subject line mainly depends on what's working for you, the above tips will help you different methods and see what's getting you the most response. Don't forget that the more you test various subject lines, the more successful you will be.