3 SEO Mistakes That Will bring down Your Traffic

3 SEO Mistakes That Will bring down Your Traffic

Many new marketers and webmasters are not really aware of how exactly SEO works. But the fact remains that no matter what niche your business is in, you will need SEO to get targeted traffic to your website. From looking for solutions to their problems to finding reviews on products, people turn to the internet as a shopping resource. If you are not leveraging search engine traffic for your business, then you're leaving a lot of money on the table. With the knowledge that you will get more traffic the higher you rank on the first page should be enough of a reason to learn SEO. With SEO there are certain practices that you never want to apply to your site and we are going to tell you a few. Remember that SEO doesn't have any short cuts and if you do see any, then they won't last long and you'll ultimately get de-indexed.

The first mistake many webmasters tend to make when trying SEO is they stuff their content with too many vague keywords. While it's true that keywords are extremely important to SEO, if you just put a bunch of them in your content, the search engines will penalize your site for spam. This will drop your site with the search engine rankings, and there goes all your traffic, too. Your visitors won't like it as they only want sites that are understandable and offer the help they need. Consider how long your site takes to load within a browser, as this can matter to your visitors as well as to the search engines. If your site contains a lot of code it can slow down your how your site loads, which could reduce your rankings with Google. If you can, aim at switching to an external CSS file instead of all internal code. When you use external CSS files, your page loading times can improve and become much smoother. Search engines aim at providing results for visitors that show sites likely to be best matched to what they're looking for, which means you need to become the best. In other words, your site should behave well with your visitors and as well as the search engines.

Search engines put more relevance over content that is formatted a certain way, and most site owners don't know this. You may have heard the saying "content is king," well, I don't know if it is true or not but having relevant and correctly formatted content on your site can make or break your SEO efforts. Bad content will not rank well in the major search engines. The content you post to your site doesn't have to be too long but try to make them no less than 300 and sprinkle your keywords throughout as if you would when writing naturally. To get even better ranking you should include your keyword in the title of each post. The search engines frown upon too many keywords appearing in your content and will decrease your ranking. Above all, your SEO should focus on ethics. Some webmasters have no idea the damage the above mistakes can do to their website. If you just fill your site with various keywords, it will look like it's a spam site. You need to also consider that plagiarizing content will cause you to lose readers and the search engines could hold your site back. Therefore, no matter if you're going to hire an SEO professional or you're going to do it yourself, you need to use the best SEO techniques.

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