To keep your site up-to-date in the eyes of your visitors, as well as in the eyes of the search engines, you've got to look beyond "just getting the site up and live" in the first place. Search engines will eventually give up on sites that just never change in favor of those that continually make improvements and strive to provide their visitors with a fresh experience.
1. Blog Like Crazy
Have something relevant to say? Blog it on your site. Have news related to your company or organization? Again, blog it. There's really no limit to how often you should blogthe rule of thumb is that as long as you have something relevant and on-topic to say (and will say it with the same standards of professionalism that you've used throughout the rest of your website) then go ahead and make the post. Blogs are an endless source of new content to keep your website fresh.
2. Add New Static Content
Writing new informational articles that provide value to your visitors is a great way to keep your website relevant and fresh. Differentiate these static content articles from blog articles by making them permanent and in no way date-related. These can be articles perhaps along the lines of "How To " or some other really helpful information for your niche visitor base. It's also good to add and build on this cornerstone content over time as a way to improve it while keeping it fresh and up to date.
3. Post Your Current Specials
Or post hot deals or offers if you have them. Be sure to cross-promote them via social media too. This is a great grassroots way to get the word outusing little tidbits of information spread out virally all around the web that each point back and send interested visitors back to your website where you can interact with them on a more significant level.
If you follow these three simple and easy ways to keep your website fresh and up to date on a regular basis, you shouldn't have any problems with the search engines (or with your visitors) thinking that your website is a thing of a the past and no longer relevant. Sure there are other additional ways of keeping your site fresh toothe real key, however, is simply to keep your site fresh and keep it relevant.
Is the task bigger that you'd like to undertake? WSpider can help you. Please contact us today to find out exactly how.