3 Tips To Build Your Database

One of the most important factors that keep a business alive is its customer database

. With a database, you always have the opportunity to impress a customer. You can keep them informed about developments in your business, plus you have a high chance of re-establishing business even months after an initial sale. In short, once a client is in your base, there is always opportunity for more business.

What are the ways then of building or expanding your base? Here are the top 3 ways.

Give customers what they want. If you really are serious about expanding your database, you must seriously consider giving your current customers what they want. You must strive to be the provider of the things they need. For as long as you supply them the things they are looking for, they will constantly be at your doorstep - looking for you to fulfil their need.

If you however, refuse to give them what they are searching for, and opt to persuade them to try something else you're selling, then expect them to troop to your competitor to find what they are looking for. The formula is simple.

a. Find out what they need or want

b. Be the provider for the item that satisfies the need

c. They will always come back to you for the fulfillment of this need

d. They may even refer some of their friends to you should they also have the same need.

The bottom line - always provide the solution. Find ways, if it gets a bit difficult. If you really can't find someone who can provide the solution, and act as the middleman. This way, both you and your "suppler" win in the long run.

Give unique service. Okay, so you provide excellent service - but so do all of your competitors. So what must you do? Simple - do something to make your service unique - in a way which is no way like what your competitors are doing. Your goal in business is to avoid being a copycat, so try to package your business in a manner which is not a copy of what your counterparts are doing. Once you do this, this becomes your edge over the others.

You are unique - maybe out of the norm, but definitely different. Slowly, you will find curious customers having a desire to try the unordinary. Now your goal is to give them something worth coming back for. Quality + uniqueness = more business.

Offer excellent customer service. If you want your clients to keep coming back for more then there is one sure formula - offer the best customer experience they can ever find. Why? Because nothing encourages a customer more to re-visit their trusted businesses than customer service that makes them feel important. It's like they are assured of solutions to their problems. In layman's terms, it's like giving a depressed person a shoulder to cry on.

It's these small things that endear you to your customer. Remember this - a customer will most likely patronize a good product sold by people with excellent customer service, than a super-duper excellent product sold by people with poor, or almost no customer support. To be made to feel important is a very basic human need which helps both the mind and the wallet decide.

by: Michael Griffiths

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