The success of any email marketing campaign depends on how the targeted audience receives it. And the first step towards this is an effective email subject line. Now we're going to talk a bit about how to craft better subject lines.
Think of your subject line as a headline, where you have to grab the prospect's attention no matter what. Your e-mail subject line is not like just another line where you can write whatever you want and this is especially true in e-mail marketing. Your subject line needs to state an important benefit so that your reader understands what kind of message he will be reading. All of the e-mails you send out should illustrate a major benefit or your unique selling position. Getting your e-mail read by the people it is sent to can be a stressful task if you can't come up with a compelling reason for them to do so.
Each of your subscribers is going to want a reason to open your mails. This is why so many new e-mail marketers fail when they start out. They fail because they try to hint at a hidden surprise within the mail but a subject like needs to do something else. There are going to be times when you will need to write a subject line that will pique someone's curiosity but even then your USP should be clearly written right there. You need to spend time on your subject line because it is what will decide whether or not your e-mail gets opened.
Having a lot of people open your mail does not automatically mean that your subject line was good. This won't necessarily mean that your conversion goals have been met and that you are going to make lots of sales. Subscribers are known for opening mails for no real reason so don't assume that an opened mail is going to lead to a sale.
The mail might get deleted within a moment of its being opened so make sure that, in addition to measuring the rate of opening, you are measuring the rate at which your links get clicked. This should give you a pretty good idea of what has been working and what has not been working.
Everyone knows the value of testing, which is the only way to find out if a subject line would work or not. You should do this a lot because you will develop a better sense of what works best. The sooner you can do this, the better, because why waste time optimizing your email campaigns. A good way to learn about writing high quality subject lines is to subscribe to a bunch of mailing lists from other Internet marketers. This will help you expand your own ideas and let you experiment with your subject lines better. Get in the habit of testing because it is powerful, and it is a success habit.
There's more information available about this subject, so it's in your best interest to educate yourself and then use the information.