3d Trophies Making The Right Impression With Your Product

Corporate gifts and recognition items are occasionally treated with some derision or amusement by their recipients

. Creative 3D trophies might help to prevent that happening to you but care is required with the initial design.

Corporate trophies and mementoes brand recognition or corporate liability?

Certainly many of us have had the experience of being handed some form of corporate advertising material, commemorative item, or utility gadget with a corporate logo attached to it. It might equally likely be the case that you may have looked at some of these and wondered just what purpose they serve, or whether or not the organisation concerned had spent more than a few pennies on the item itself. In fact, if a corporate gift is perceived to be a particularly poor quality item, you might not only suffer reputation damage but also start getting your green credentials called into serious question for distributing what might be seen as worthless trivia.

In order to create the right impression, a trophy or other form of corporate item needs to be of a suitable quality so as to communicate continuity and, where possible, also a practical item that serves some purpose.

The role of 3D

The arrival of cost-effective three dimensional engraving has injected new life into the areas of corporate gift and advertising distribution. These items almost inevitably have a significant visual impact and retain connotations of high tech capabilities, even though the technology has now been around for some time. However, it is still possible to create entirely the wrong impression with 3D trophies if they are poorly made or appear to serve no obvious purpose other than to gather dust on a shelf.

Design is key

Today, laser engraving devices are invariably sophisticated. Of course, some may be rather more so than others and undoubtedly there is a relationship between the sophistication of the engraving device and the final result. However, what is a more significant differentiator in terms of catching the eye is the quality of the initial design service that is used to produce the draft image in a file. Essentially, this file is input to an engraving device and the final result is produced. Yet having a high quality laser engraving of an indifferent quality image is likely to lead, at best, to sub-optimal results.

So, if you wish your particular materials to look as though they are a high quality, high tech product, it might be sensible to invest in professional designer services upfront rather than trusting this to the equivalent of your own thumbnail sketches.

Key success criteria

If you wish your trophy or gift distribution to be successful and to stand out, keep the following tips in mind:

Be clear of both your target audience and the message you are seeking to communicate

Try to be unambiguous; abstract forms may be artistically appealing but are not always easy to understand and might not help you if you are seeking brand recognition;

Aim to ensure that your 3D trophies or other items have some form of practical purpose other than just as a shelf filler

Do not economise on either the quality of your engraving or the image design services that you use to prepare your message for your 3D trophies.

by: George Berdichevsky

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