3g Phones Face The Dilemma Of How To Sell Channel-3g Mobile Phone, Home Appliance Chain - Hc Network

Take custom channels or open up the market, is placed in

Mobile

Manufacturers a problem before.

WCDMA as the official business of China Unicom, China Telecom entered the 3G era, the network coverage and quality constantly improving, China's 3G is also faced with two problems: First, too few 3G phones, particularly the lack of star-type high-end mobile phones; Second,

Sell

Less network, a single channel.

China Telecom has

senior position, to "firmly push forward the terminal operators Society"; Mobile and China Unicom also actively layout

IT

,

Home Appliances

Chain market "is quite" sales channels. Expand the social channels has clearly become the terminal operator sales focus. View phone manufacturers are divided two groups: one group that collapsed 3G channels, which need customization and open markets go hand in hand, those who think that keeping only the future operators.

Representatives of both companies is

Jin phones. Jin's group was informed that from now Jin already has 45 provincial-level agent, more than 20,000 shops to form a solid, comprehensive, efficient

Marketing

Network. Its great depth, high coverage, and high segments of the society of channels, has become the 3G operators can not ignore the social forces of the promotion.

Jin Liu Lirong, chairman and president, told reporters on the New Express: 3G start-up period, the dominant operator, but with the popularity of 3G access, will highlight the importance of open markets. After two or three years will account for the social channels of the 3G terminal sales over 70% of end markets, when all the sales channels will be turned into

Service

Platform, people will enjoy the "one-stop" services. 3G era will arise many value added services, has decided to sell the main channel must be turned to sales and service both. This is the task of operators own channels as well as their various countries on behalf of the business, home appliance chain stores, terminals and other social enterprises owned dealer channel requests.

Other school representatives of companies that 2G operators in the era of close cooperation with the Yulong Cool. September 17, Yulong Cool hand China Mobile introduced three high-end TD customized products. The company said the relevant executives, as the first industrial enterprises into TD, Yulong Coolpad has invested several hundred million dollars have been R & D costs. Some analysts believe that carriers Jicai efforts to determine the recovery cycle of investment and profit outlook.

This, Jin Liu Lirong, chairman and president did not deny, but he believes that the Chinese mobile phone market is subject to a wide range of multi-level, purchasing habits and other social special terminal, 2G times the number of accumulated vast network and local of marketing capabilities in order to truly reach out to both flexible and efficient service to ignite the enthusiasm of a large user base, and with the formation of large-scale custom market up and down together. Many mobile phone manufacturers are also ready to do a collaboration. "Jin has always been to operators as a group with a new business capacity of the upper and lower focus on training."

He said, "to introduce people to the promotion, popularization of 3G, not just the responsibility of the government and operators is the responsibility of every business industry chain. We continue to improve channel management, hoping with operators and software providers depth of cooperation, the real time to meet the 3G customers purchase and use machines integrated demand. "It is reported that the company has made in the channel plan accordingly.

Present, also can not say who is right; but in 3G era, only increasing the number of channels, channel types, while a rich, multi-service capabilities continue to improve, to really make the user feel that 3G "is practical and easy to use."

by:gaga

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