Comments: The Countryside Of The Road "card" Where - Bringing Home Appliances, Home
< BR> Editor's note, according to provincial commerce department statistics
, last year by the end of December "
Appliances to the countryside
"Start by the end of June this year, our province," home appliances to the countryside "product sales have exceeded 900 million yuan. Which
Refrigerator
Sold 310,000 units, the best selling; launched in February this year, "the computer to the countryside" sales are not ideal, as at the end of June sold only 474 units. The factors which hinder the computer to the countryside? Follow-up to the computer to the countryside
Service
How to keep up? How to build websites for farmers? See "bring to rural areas of the computer."
Fewer models to choose from
February 1 this year, computer appliances to the countryside policies formally incorporated into the scope of subsidies. March 5, including HP, Dell, Lenovo,
TCL
, Founder, Haier and other PC makers, including 14 computer selected section 183, the highest bid price of the product 3499 yuan, the lowest was 1998 yuan. However, section 183 computer does not mean that there are 183 kinds of choices.
8 pm, the reporter went
Gome
In the South Road store, found no obvious bringing home appliances store promotions. Asked whether the computer appliances to the countryside to sell, sales of a notebook computer, pointing to a red square icon, said: "This flag affixed inside the products are to the countryside products." Zone in the store before and after the turn of the three computer circle, found that only paragraph of this icon brand notebooks and desktops to another, prices are 3,500 yuan.
In
Suning
Industry and Trade and other home appliances store, shop more unified voice, the computer boot time is not long countryside, many products have not arrive. But privately, senior store staff said that currently they are also dominated by one or two, "After all, this is the city, put out more in order to test the market."
Major home appliances stores so, Computer City, the situation then? In the "Cyber
Digital
Square "survey found that although many stores hang" appliances to the countryside designated shop "sign, but still very few models to choose from. Some shops
Boss
Frankly, because profit small businesses are not many models to market, each brand is only two or three basic models, but generally not stock these computers are now holding is sold.
Provincial Bureau of Statistics show that, as of now, there are 16 computer brands through the Ministry of Commerce, the Ministry of Finance approved the tender sales in the province, but the real size of store sales in the province, only four brands.
Sales network is not spread
Interview, many shop owners said the county or city level sales network model will be a little more; But survey found that a certain element of exaggeration in his statement.
Tianfu Road Jianli City
a dozen computer store, computer store officially awarded by only three. Li Hui's Bluestar computer store is approved in May, due to successful brand with lower price, shop business was very good, a few days off, the first batch of 20 sets of computers sold out to the countryside, selling more than doubled over the same period last year.
In Zhongxiang urban areas eligible for sales of computers to rural areas, only 4 of the Orient Department Store and other stores. The claims in the township, "a foot" of the Bulgarian electrical, only retail outlet in the town two or three, but the cargo had to get from the county.
Industry that was later incorporated into the countryside due to computer electronic products, certification of qualified store is small, dot the countryside less naturally. One has sold more than 100 "Going down the computer," company executives said sales network has not yet fully under way, is one of the reasons sales are not ideal. Up to now, the company applied for a total of 260 sales outlets, which have been granted only 80.
Marketing campaign is not in place
Recently, several computer dealers in Hubei spontaneously carried out on the rural market survey showed that the computer is also an "appliance rural areas", also receive government subsidies to buy less than two percent of farmers.
This, Jianli County Bureau of Commerce that the responsible person, "businesses have not taken seriously enough, and believe that this is a government thing, even if to do publicity, or blindly rely on the headquarters, or casually against the wall hung a publicity posters or banners trouble.
by:gaga
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