4 Reasons Promotional Pens Are Still Worth Buying In A Computerised World

Offices, manufacturing plants and even restaurants have all gone paperless

, finding computerised record keeping more secure and easier to manage. When none of your potential customers uses handwriting as their main mode of communication, is it worth the money to invest in promotional pens to advertise your business? A pen with a business logo imprinted upon it used to be a standard form of advertisement, but you may question its worth in today's virtual office setting. Far from being obsolete, the promotional pen is still a useful tool for your business today.

Work

Even in the most automated office, even if the official work gets done with a keyboard, there are times when workers jot down notes with a paper and pen. Restaurant workers make notes on the receipts they print out for customers, factory workers write on boxes before sending them out for shipping and writers take notes to refer to when typing out their stories. Whether it's simply habit or convenience, people won't give up their pen and paper 100 percent of the time, and your promotional pen is the perfect tool to keep on their desk or in their pockets.

Taking Notes

Whether they are aspiring writers or over-scheduled mums, some people can't go an entire day without taking constant notes. People with poor memories often take notes to remind themselves of important events and details to be recalled later in the day. Those who forgot their notebook or smart phone jot down details to be transferred later. All of these people start out their day by making sure they have a pen and a pad of paper in their purse, messenger bag or pocket. The equipment doesn't have to be fancy or expensive, simply utilitarian. It's there every single day, and your logo can be in front of their eyes dozens of times a day if you take advantage of this fact.

Sharing

T-shirts and hats with your logo on them may be a very visible means of advertising your business, but it's very rare for owners to share these items with casual friends or perfect strangers. They advertise only to those in the direct vicinity. A pen, on the other hand, is the ultimate form of passive advertising. If someone is at a bank, or in line at the grocery store or simply standing in a crowd, they rarely hesitate to ask someone for a pen. Unless it's their last pen in their possession, people will often allow the stranger to keep the pen they borrowed. If this pen has your logo on it, you have just advertised to a new person and everyone in their vicinity. It's possible this could happen many times over the life of the pen, extending its useful advertising life by many months.

Collecting

It's been said that if there is an object, there will be people who collect it. This is true with promotional pens as much as anything else. Some people specialise in pens in your industry, some in pens in certain colours and others in stick or click pens. Make your offerings in a variety of colours, and you may find you have a desired item on your hands, passed around and traded between collectors in your city or geographic area, either to decorate a desk or to add to a collector's case.

by: Mandy Mc Bride

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