4 Tips for Reactivating Dental Patients
4 Tips for Reactivating Dental Patients
4 Tips for Reactivating Dental Patients
He had it all.
A $2 million dollar a day salary.
A 7 million dollar California mansion.
Women... fame... good looks.
And yet now, the dude is in the gutter, making a fool of himself each and every time he appears on TV.
In fact, I just picked up a copy of People Magazine which had a cover story saying...
What Happened To Charlie Sheen?
Now, I'm no mental health expert but it sure appears Charlie needs some help.
And he needs it fast.
Before his world crumbles like a California earthquake.
In any event, all this tabloid hoopla got me thinking about re-activating Lost Patients.
And what a sober Charlie Sheen would do:
Tip #1: Don't Give Up!
Too many dentists throw in the towel when they haven't heard from or seen a patient in some time.
This is a big mistake.
I know a dentist who mails letters to patients he hasn't seen in 5 years.
Wowswer!
Say what you want about Charlie Sheen, but the guy is no quitter.
Tip #2: Pour Your Heart Out!
Want to re-activate lost patients?
Then simply send them a letter telling them you sincerely miss them. And let your heart do the talking.
Kind of like Charlie Sheen does, without the wild rants.
Tip #3: Be Consistent!
Running a "lost patient" campaign once-in-a-while ain't gonna do the trick.
Set a goal to run at least 4 a year. And shoot for a reasonable goal of say a 1% response.
Numbers like this will "put you in the money" plenty.
Needless to say, Charlie's big problem is consistency.
One year he's on the straight and narrow. And the next, he's lying face first in a puddle of mud.
Tip #4: Take Action!
The next step and often the most difficult, is to get going.
And do something. Indeed, once you get started, your momentum builds which causes you to do more and more.
In fact, if there is any secret to running a successful lost patient campaign, it is simply taking action.
Sure your first couple of letters may not be the best.
Then again, give yourself some time and you'll soon turn into a marketing machine.
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