In our modern marketplace we must all keep our eyes and ears open for the next big thing
. I think Twitter is the next big thing, at least for now. If you are to successfully use Twitter for marketing, you must keep in mind some important things while setting up your account.
There are so many ways you can use Twitter for marketing, but the following are some general tips that you can follow to improve your Twitter account, no matter how you chose to monetize your Twitter account.
"An Interesting Pic: This is very important as it helps you stand out among the crowd. Your pic should be interesting enough to get people's attention. Every time you Tweet anything your pic is attached. It is seen more and more everyday and you want people to get used to it.
"Well Written Bio: This is also a much overlooked step that can be very useful if done right. This is the little bio on the side profile. If people use any sort of search engine to find followers this is one of the main things it will search. When writing your bio, be sure it describes you briefly and also includes a few of the main keywords or phrases in your niche.
"Tweet often: This is how you socialize on Twitter. You tweet as often as you can. This does two things: it makes your followers get used to seeing your name and pic, and it allows you to share valuable tidbits of niche info.
"Links to other Sites: Using a URL shortener is the first step in using Twitter to provide links to other news sites or your own sites. These services let you take a full URL of any website and reduce the length down to 20 characters or less, depending on the service you use. This way you can have links in your Tweets without taking up half or more of the 140 allotted characters.
By using some or all of these techniques for your own Twitter account you will increase your marketing opportunities. These will make it easier for people to find your Twitter account and therefore become followers.
All followers are in essence potential customers. As long as your Tweets are actually informative and relevant to your niche, your followers will follow the occasional link to your website. Once they follow the link to your website then it is up to you to sell your product. In other words, Twitter gets your foot in the door!