4 Ways to Improve Email Open Rates

4 Ways to Improve Email Open Rates

4 Ways to Improve Email Open Rates

One area that can have a big impact on your online business over time is your email open rates.

Here's some things I do to improve my email open rates:

1. Subject Line. This is the most important part of your email. If the subject line doesn't catch the reader's interest they won't bother with the email. Notice what other successful email marketers are using for their subject lines.

What I have found is that it's important to state the biggest benefit of the email's content but at the same time keep the subject line as short as possible. For example, if I'm promoting a free ebook I might write this: "FREE Ebook - $47 Value!"

2. Email Content. Keep your email structure consistent, uniform and tidy. Open rates increase and stay steady if your readers recognise that you always present your content in the same way. That's why McDonalds is so popular; it doesn't matter where you go in the world, Big Macs are always the same!

Keep the width of your sentences short (about 50 characters long) and break up your content into short paragraphs and with subheadings if required.

If you're using Aweber, I recommend that you write up both a html and plain text version of your emails. With html you can create short, anchor-text, bolded links (which get better click-throughs) and you'll want to have a plain text version for the readership that don't want to receive html emails.

3. Be Consistent. Decide how regularly you are going to email your list and keep to your schedule. This one of the best ways to build trust with your readers and maintain a great email open rate. If you mail out daily, make sure you don't miss a day (this is made easier with autoresponders). If weekly, don't miss a week.

Many times I have had email marketers tell me that they didn't email their list for a few weeks and then when they started again, the responsiveness of the list was terrible.

Don't be afraid to mail regularly. Daily is not too much if your content is good and relevant to your readership.

4. Testing. Make sure you test every single email before you send it out to your list. Make sure that there are no spelling and other grammatical errors. Test that all the links work properly. Here's an important tip: make sure it doesn't end up in your junk email folder. If it does, change some of the words that might be causing it to happen and test again.

Personally, I don't like to change words like 'free' and 'money' to 'f.ree' or 'm.oney' in order to pass spam filters. I think it looks very unprofessional. Instead I use alternatives like 'gift' or 'profits'.

Making a few changes here and there can increase the email open rate percentage dramatically... which in turn means a dramatic increase in profits!

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