4 Youtube Marketing Tips

A quick look at many of the Internet marketing forums on-line

, I'd be surprised if you'd not noticed the number of Information Marketers who are saying that over the coming few months and years video is set to be one of the most powerful ways to get your message in front of your potential customers.

Now, hold on - before you tear me off a strip for abandoning article marketing, blogs and forums and leaving your back-links on quality sites, plus decent SEO for your own website - I'm certainly not suggesting that video is all you do. It should, however, be included with these tried and tested means for promotion.

YouTube is perhaps the best known platform currently, but do remember to upload your videos to some of the other video sharing sites as well. Don't just concentrate on YouTube, you want to use as many as possible.

1. Short and Simple Its best for you if you keep your video as concise as you can. Remember that its not a full blown TV show, or a Hollywood movie your'e making here. Actually all YouTube videos have to be short anyway. Upload lengths are limited by the time that YouTube accepts for videos. But hey, this is by no means a bad thing! You need to remember that a video of approximately 5 to 6 minutes is said to be the most effective. If you have trouble cutting your information down to these limits, then simply break down your information into bite sized chunks and go produce several short videos as a series all dealing with the same topic.

2. Relevancy Begin your video piece by engaging with your audience using a big proposition. Next make sure that, what ever your niche is, your video is on topic for those people interested in it. What you need to remember is that people use YouTube as a search engine when they want to find out just how to do something. The number of self-help queries related to your niche means that, as long as you address the likely questions that your market is looking for and provide the answers, then you have the possibility of laying out your wares in the form of the knowledge you have in front of some potential customers. Now that is great, isn't it? So don't blow this chance by trying to cover too broad a topic in one video. Worse still, is to tackle more than one niche per video. Stick to just one subject and use as much detail as possible. One more thing: If you have several niches then you must have several accounts or channels at YouTube. For example I have one for my family history niche, NoseyGenealogist.com, and another for my InformationVideoProducts.com niche.

3. Copyright Every time that you upload a video to YouTube you are agreeing for anyone to copy and paste the code which allows them to post your video on their own website or blog. This means that you have forfeited your video's copyright. But this really shouldn't be thought of as being a big negative. Think of the positive - your video may go viral, because of this, with the potential that it may be seen by so many more eyes than if it is only viewable on your own site. So make sure that you capitalise on this by having a strong brand in the video with your website displayed prominently and include a call to action. This should be a direct appeal to the viewer to take some action, such as go to your website, call now, click on the link etc. Now this is most important: make sure that in your description field that you mention your full URL to your website. Include the "http://" in front of the "www" for it to be a clickable link. This is not only important for humans to be able to find your site but also for Google and other search engines to follow.

4. Promote, Promote, Promote! Once you've posted your video on YouTube you then have got to distribute it to some of the other sites perhaps using a service for this. Beware, however, that some don't like accepting blatant commercial postings. Email your own list to tell them about your new videos and also create Squidoo lenses, Hubpages and blogs and put your video on them.

by: Nick Thorne

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