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40 Billion Office Furniture Market Price Movements Concern

40 Billion Office Furniture Market Price Movements Concern


Exhibition by the furniture industry are unusual attention. In addition to the expectations of brand-name manufacturers of new products, more importantly, the industry hopes to realize in the future this show the trend of the domestic furniture market price trend.

Since 2000, the domestic furniture market, prices have more than five consecutive years to maintain the downward path. Late last year, under the impact of rising raw material prices, market prices have produced a rebound in the spring of this year, has stabilized. However, due to revaluation, export tax rebates reduced labor costs and other factors, more and more export-oriented enterprises are starting to open up the domestic market, the participation of these enterprises, making the already intense competition in the domestic market has become more intense .

A variety of factors have led to furniture manufacturing cost increase of nearly 20%


Since last year, nearly 10% appreciation of the renminbi, including sheet, metal, paint, including the prices of means of production have different rate to rise, especially stainless steel, aluminum and other accessories, the price rises higher; plus the increase everywhere minimum wage, increase in logistics cost and other factors, the cost of furniture rose nearly 20%, while furniture export tax rebates since last year have fallen from 4 percentage points, for the furniture business for exporters even worse.

Falling instead of rising market prices

Rising manufacturing costs not fully reflected in market price. Even in the end of last year, board and other key raw materials, furniture manufacturing occurred in the price soared about 50% when the furniture factory price of the finished product, or the largest and only about 12%, more companies used the "older stop production, new, new price "strategy, which can not or do not want to direct shot prices brand.

This happens, the key lies in our highly competitive furniture industry. Low threshold of the furniture industry, according to the National Association of statistics, there are all kinds of domestic furniture manufacturers more than 60,000, more than 20,000 enterprises above designated size, the number of such a large enterprise group, resulting in an oversupply of the market; the same time, the design strength The lack of competition caused by the homogenization of the majority of enterprises will be the most important competition in the market price as a means. So, faced with rising manufacturing costs, most companies had to swallow, even with the promotions for greater market share, economies of scale in order to offset with the pressure of rising costs.

Furniture industry market size will reach hundreds of billions of

Continuous growth in furniture imports and exports, the trade surplus continues to expand, while the threat of repeated anti-dumping cases abroad, China has started to change a long time, "emphasis to encourage exports," the foreign trade policy to promote the sustainable development of the domestic economy, in recent years, the rapid development of China's real estate market, including the furniture industry directly contributed to the downstream related industries, including strong demand.

Relevant information, in accordance with the consumer once every 10 years for the law to calculate the furniture, the next two to three years, the domestic average family will usher in a new round of replacement boom; In addition, with the acceleration of urbanization, "10 January 5 "during the New Town residential area of 3.27 billion square meters, an average annual 600 million square meters of new residential, new home to move 80% of users buy new furniture, furniture for every 100 square meters, according to calculations, our cities and towns each year to stimulate new residential furniture consumption capacity will be 600 billion; the same time, new domestic high-grade, the rapid development of economy hotels, hotel furniture demand is expected to reach 30 billion yuan every year; Moreover, with the cities of CBD Central Business District's planning and development, large volume of modern office office building Office Furniture The annual demand will reach 40 billion yuan over also. 2008 Olympic Games and World Expo 2010, will greatly stimulate the demand for furniture, or to boost domestic sales price of furniture.


Industry reshuffle is imperative

International Furniture Fair (Dongguan) Exhibition is the largest professional furniture exhibition in China, focused on the domestic and Hong Kong, Taiwan capital Qicheng more well-known brands, as many as 700 exhibitors and more than is currently the only by our Global Association of Exhibition Industry (UFI) certification International Furniture Fair. Experts believe that the name of the furniture Furniture on offer, will affect the price of the domestic furniture market trend.

Some industry insiders believe, by the raw material prices and the expansion of domestic demand, furniture prices are likely to rise into the channel; different view was that intense competition in the current circumstances, does not rule out the use of some powerful companies strategy of market expansion, product prices remained stable or even decline is possible. Furniture industry consensus is that the current competition in the furniture industry has full, but the original design and brand building seriously lagging behind, resulting in products with low added value, weak competitiveness of enterprises. China's furniture industry wants from big to strong, to foster a number of forces have a strong design, product style, highlight, high value-added brand-name enterprises.

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