5 Design Elements Your Brochure Needs

When you are commissioning brochure printing, you are doing more than stuffing sales

information and pictures onto a piece of paper precisely folded to fit into an envelope. You are sending an invitation to your readers an invitation for them to open the brochure and find out more about your business. In order to do this effectively, there are some brochure printing design methods that you need to consider.

Does your cover grab attention?

The saying may be Dont judge a book by its cover, but the fact is people still will. If you do not have an eye-catching cover on your brochure, then no one will ever pick it up to read it. During your brochure printing process, you should look for an image that will attract a persons attention. You can even use your business logo. Add a simple headline in large type that is worded to capture interest in what your brochure has to say.

You will also want to include a compelling element on the cover that will encourage readers to go the next step and open the brochure. Finishing a thought or answering a question that was on the cover can be a good way to accomplish this.

Have you used your color wisely?

In todays competitive business environment, you almost need to do your brochure printing in four color format if you want it to get noticed. However, there is more to brochure design than just slapping a color photo on the front. The colors that you decide to use when doing brochure printing will help to set the mood. Brighter colors indicate fun topics, while neutral colors are best for more serious ones.

Do you have a variety of font sizes?

In your brochure, you need to find a way to emphasize the most important parts of the information that you are trying to convey. Many readers will simply glance over the brochure. If they see something of interest to them, then they will read it. However, if you dont capture their attention quickly, your brochure will simply be tossed.

During your brochure printing process, be sure to make sure that your headlines and sub-headings are in larger fonts so that readers can get the most important information right away. Less important information can then be printed in a smaller font.

Are you using the right fold?

During brochure printing, the type of fold that you choose is nearly as important as any other design method. For brochures that include a lot of information, a Z fold will help keep the details from being too overwhelming to the reader. The gate fold works great for brochures that prefer to tell their story with a large picture instead of words.

Do you have great photographs and images?

Pictures are an essential part of tying the information of your brochure together. During your brochure printing process, make sure to find pictures that add to the message of the brochure, are sharp and in-focus, and are interesting to view. Do not use so many that your brochure feels too busy, but do not use so few that readers get overwhelmed with text.

By using the right design methods, you will create a brochure that attracts attention and conveys your message perfectly.

by: Frank Salsa

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