5 Marketing Secrets For Letterheads Revealed

5 Marketing Secrets For Letterheads Revealed

Letterhead printing is a simple yet potent tool for marketing. Whether you are printing a sales letter, or you are using your letterheads for direct mail marketing, they can really be powerful and attractive tools that turn common readers of your letters to actual customers and responders.

If you want your own color letterheads to be effective at getting those responses, then you might want to know a few expert secrets in "letterhead marketing". Let me reveal to you five of the major secret marketing concepts that you should know.

1. Wordings matter The words of your letterhead really matter a lot when you are using them for marketing. By using more impressive sounding or official sounding words in your letterheads, you can uplift the value of the content where your custom color letterhead is at.

For example, instead of just printing "Jane Doe secretary" you can print "Jane doe Workflow manager". This is a simple example of course, but you will notice that there is a slight more impressive quality in workflow manager than just being a "secretary". Word choices like this can mean a lot in letterhead marketing, so choose your words wisely in your color letterheads and make them as powerful and official sound as you can.

2. Logo quality matters The quality of the image logo in letterheads also is a big deal if you want your letterheads to be effective at marketing. The truth is, most businessmen and businesswomen do not pay attention to the logo print within the letterhead color design. As long as they see the logo they think it is already fine. However, in a lot of cases, those loos are a bit blurry and do not have the highest quality resolution that it needs.

When that happens, the letterhead and the actual letter actually become more cheap looking and unprofessional. That is why you should always pay attention to the quality of the logo that you are inserting into your color letterheads. Make sure that it is large with at least a 300 dpi image resolution. Believe me, you will get better responses from your folders, with better quality image logos.

3. Colors invoke emotions You should also be aware that certain colors within custom letterheads can help add emotions to the letter. For example, cooler colors like blue and green are typically better for real official documents, since they look more formal and serene. More energetic color so on the other hand like red and yellow are perfect for sales letterheads where you need people to get excited and pay attention. So make sure you decide on your color deliberately to get the right emotional reaction.

4. Paper and Ink quality matters Of course, paper quality matters as well in letterhead printing. The paper typically influences how most letterheads look. That is why it is actually best to find letterhead printing companies that offer high quality glossy paper that can really impress almost anyone. So if you have some extra money left for letterhead printing, you should try to upgrade your prints to better quality paper.

5. Do not be afraid to invite people to act Finally, the best marketing tip that I can give you for color letterheads is to not be afraid to invite people to act with your letterheads. That call to action is important in most marketing prints and your letterheads should also have this action. So when possible, try to tell your readers to "hurry buy now" or compose something similar. Trust me, you will get a percentage increase in responders just because of that easy invitation.

So there you have it. Five great marketing secrets revealed for letterhead printing. Now you can create wonderful letterheads that are ideal for marketing. Good luck!

For more information and inquiries about the article feel free to visit Letterheads and Letterhead Printing

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