Internet marketing is a fleeting and temporary solution to marketing for a dental practice. With expensive SEO to your website your practice could reach the front page of the Google search listings but then the next day another practice could replace you.
Pay per click advertising is another solution but you most likely will end up paying premium prices for dead end leads and clicks that done equate to any serious marketing success.
Social networking is inexpensive marketing but getting new patients is almost impossible unless you have a great word of mouth campaign. Email is useful but only for existing patients.
Generating new leads with email is like trying to land the empire state building onto a helicopter pad.
So what advantage does direct mail have over the internet? Let me answer that with a story. We had a client send a newsletter to his patients.
One of his patients came into the office with her newsletter. It was oily and dirty because she had been using the recipe in the newsletter to cook dinner for her family. She liked it so much that she wanted a replacement newsletter. And then she proceeded to ask questions about veneers.
That is a great example of how effective newsletter maketing can be. It has more value than just a typical name, rank and serial number postcard. A marketing newsletter by Way Beyond Newsletters can be integrated into the lives of your patients. It can live beyond the mailbox and make a direct impact into the lives of your prospective patients.
At night when the TV is turned off and it time to wind down for bedtime your newsletter will be read and become a part of their life.
When its time for a new dentist your name and your practice will be at the top of their list.