For long, social media optimization played second fiddle to search engine optimization
. This is when web users worked hard to exploit its real potential. The end result is that, social media optimization has emerged as an industry in itself and adds a huge difference to any entity that it gets used on. There are 5 thumb rules that have been stated by companies to ensure a wonderful and fruitful social media optimization campaign.
Increasing and enhancing link ability: Websites have to do this anyhow. Some websites are just launched because others launch theirs. Unless a website links well, it will never do well. You do not create a website to make it look like a storefront. You do it for business. Add a blog. Send friend requests. Engage people in debate and tell them how they can visit your portal. Check that inflated male ego at the door and reach out to people. That is the only way of survival.
Indulge heavily in tagging and bookmarking: These are new concepts and have to be learnt well. Tags and bookmarks encourage people to come and visit the site. They think of it as important as someone took time out to bookmark.
Increase the number of inbound links: They will be your savior forever. The more the inbound links are, the easier people find it to come to your website. Increase the number of inbound links and see the difference.
Ensure that the content circulates well: The more people read your writing, the more famous it becomes. People want to know what your website is. They are inquisitive about what your website does. Tell them through the content.
Go out and out and promote mash ups: Research YouTube. The video streaming portal encourages the practice of having the code of a video cut and pasted. The user gets to embed the video. This has lead to spurring growth. Create mash ups like this and your site will witness huge growth.