5 Sure-Fire Ways to Get Your Website Banned From Google
5 Sure-Fire Ways to Get Your Website Banned From Google
In case you hadn't noticed, Google is a pretty big deal. They have created a cornucopia of information and have blown the doors for finding information in a matter of seconds wide open. And if you're a business looking to rank on the world's most trafficked website, the last thing you want to do is get on their bad side.
Google, as well as other search engines like Yahoo and Bing, have created new ways to search, find, discover, shop, communicate, educate, research, and analyze. This phenomenon has led to the decline of many forms of traditional advertising, such as newspapers, commercials, and big yellow books because most people prefer the convenience of point-click-consume.
There are specific practices built around the creation of relevant links and awesome content that enhance your ability to get found on search engines, but it's also important to understand the things you don't want to do that will lead to an inevitable ban from the powerful pages of Google and other search engines. Since Google is the most used search engine on the Internet today, we'll focus on them.
If you want to stay on Google's good side, you'll aid them in their axiom of "take care of the user and the rest will follow." This is achieved by delivering quality results within their existing guidelines. On the other hand, if you exploit the limitations in Google's software and try to manipulate it into ranking a web page that normally would not be ranked, it does not benefit the user.
When optimizing your site for Google, here are some sure-fire things you want to avoid:
Link Farms - While a high number of quality links to your site is a strong element of SEO, generating these links through a link farm is taboo. A link farm's only purpose is to generate links to any given web page and are not connected to any website of relevance. These sites are not real, the links are automatically generated and have no signals of quality whatsoever.
Stuffing Your Keywords - This means placing too many sets of keywords on certain portions of a web page and hoping Google will rank it for that keyword. It's a waste of your time because search engines caught on to this practice a long time ago.
Cloaking Your Sites - This technique means you are delivering different content to Google's web crawler than you are to real users in hopes the search engine spiders will rank you for a certain term. Then, different content is sent to the user. Remember, Google has real people working for them and they can simply visit your website to see if you're cloaking. If you are, get ready to be banned immediately.
Duplicating and Automating Content - Creating unique, incredible content requires time and energy. In order to create content more frequently, some people try to auto-generate submissions from other sites and republish it. However, Google knows how to spot natural content versus computer-generated nonsense that holds no value.
Using Hidden Text - This involves hiding text on your web page so search engines can see it but humans cannot. For example, placing white text on a white background would be a form of hidden text. It's not visible to the naked human eye, but the computer still sees it as existent.
In order to stay on the safe side, your best bet is to focus your attention on creating quality, valuable content that provides your audience with something they're looking for. At the end of the day, it's about the customer's experience. If you put yourself in their shoes and think about the experience you enjoy, it will translate over to the content you create. Discover more about how to effectively implement SEO strategies and keep your website appearing on the pages of Google.
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