You have to do a lot more to the setting up of your website than bright colors and
flashy pop-ups and whether you have a stand alone website or you have a business site hooked up to a mother website organization, there are a few guidelines that you must need to take into consideration when setting your website up so that you would be able to achieve the results that you worked hard for and help the search engines bring in the customers to your doorstep and start knocking on the door of the "more revenue" opportunity. Setting up a website should not be solely based on what and how you want it to appear, otherwise if you continue on that path you would really be "standing alone" and you have to keep in mind that your website's setup should be a blend of what you want and what the search engines want since they are the ones who own the key to your online marketing success.
So if you are the kind of person that has the technical skills to really dress up your website and would like to give attention to the details and make sure that your website's visitors will have the time of their lives when they get a glance of what you have in store for them but you also have to know that the search engines do not care about engaging graphics and catchy animations that you might have included in your site's design and before people can watch in amazement and admire your website, you have to reel them in first and without the search engine's help in giving you a better rank on the search engine pages, all I can say is a honest Good Luck. As you know that the search engines do not recognize flashy designs in the algorithms that they use, they look for written CONTENT and it is the exact words on the website's pages that attracts the search engines hence making the right choices in keywords and phrases important to your page rating and eventual in-rush of visitors, not the incredible designs. Keep in mind that the very first thing that the search engines locates is the header to your page trying to make sense if it goes well with the search terms your target customers may be looking for so on that at the end you have to pay close attention.
For example, if you are marketing a company that is providing printing services, then your header should have the keyword phrase "printing services" instead of the phrase "We are the best..." because no one would be using the keyword "we are the best" in searching for printing services whenever they are using the search engines. Keep a watch on the headers.